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Le Thanh Tiep,Ngo Quang Huan,Tran Thi Thuy Hong     Pág. 17 - 24
This study is aimed to evaluate the impact of corporate social responsibility (CSR) on firms? performance by developing the role of mediating variables such as corporate reputation (CR) and customers? purchasing intention (CPI). We use qualitative and qu... ver más
Revista: International Review of Management and Marketing    Formato: Electrónico

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