|
|
|
|
|
Evert Gummesson
Pág. 08 - 17
In this essay Prof. Evert Gummesson, Professor Emeritus at the Stockholm Business School (SBS) and pioneer in the studies in the fields of service, presented the use of case studies in academic research from a European perspective. The article was built ...
ver más
|
|
|
|
|