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Rahmawati Azizah Mt,Ria Octavia
Pág. 175 - 194
Abstract: This study aims to examine the influence of user belief on flow, willingness to buy on flow, and flow on impulse buying behavior. The subjects of this research include Students/College Students, Civil Servants, Private Employees, Lecturers/Teac...
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Sulistyowati Sulistyowati,Alvy Zainuna
Pág. 113 - 126
Hedonic is a lifestyle of an individual to spend time having fun. This lifestyle triggers impulse buying behavior which is included in consumptive behavior. This study aims to answer the questions of how hedonic lifestyles affect impulse buying behavior ...
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Muhammad Saif Furqan Abdullah, Yessy Artanti
Pág. 78 - 91
The COVID-19 pandemic situation makes people tend to consume video on demand as an alternative for home entertainment. This makes video on demand service providers compete by taking advantage of this situation. Sometimes the existing stimulus can lead pe...
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Dhian Tyas Untari,Iin Widyastuty
Pág. 5 - 8
The purpose of this study was to explain the effect of promotion on impulsive buyers and to explain that people with high lifestyles often make impulse purchases. Sampling using incidental sampling technique, the number of respondents as many as 100 resp...
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Mufti Hasan Alfani
Pág. 365 - 377
Advances in internet technology currently make online shopping systems become instant and very popular. This study aims to determine the analysis of the Effect of Prices and Promotions on Impulse Buying in Online Products According to Islamic Economics. ...
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M. Trihudiyatmanto
Pág. 136 - 146
Penelitian ini dilakukan untuk meneliti faktor-faktor yang mempengaruhi impulse buying pada konsumen eDUCAMart di Wonosobo, yang terdiri dari store atmosphere, promosi dan emotional response. Jenis penelitian yang digunakan adalah kausal dengan menggunak...
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Achmad Choirul,Yessy Artanti
Pág. in press
Indonesian buying behavior especially on generation Y or millennials tends to be impulsive and rapid development of retail fashion business allows marketers to learn and formulated strategy. As one of the defined group of people, millennials are a potent...
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WAWAN NOVIANTO, JOHANNES JOHANNES, SYAHMARDI YACOB
Pág. 107 - 111
Impulse buying is mportant to be managed particularly on retail competitive marketing practice. The research purpose is to analyze the influence of store atmosphere, sales promotion on impulse buying where &...
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Ari Fatihatul Hidayah, Agus Wahyudin, Muhsin Muhsin
Pág. 112 - 119
Impulsive buying is a psychoemonic phenomenon that happened to many people's lives in urban areas, especially to teenagers. This is because teens are easily influenced by advertising, lacks frugal thinking, less realistic and impulsive. This study aims t...
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Elvina Assadam
Pág. 231 - 244
Since Instagram become phenomenon in this world and become new segment in business called Instagram commerce (Ig-commerce), this study aimed to know how peer communication and usage intensity trigger urge to buy impulsively and online impulse buying by f...
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