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Khurram Sultan, Saja Akram, Sara Abdulhaliq, Deema Jamal, Rezan Saleem
Pág. 33 - 44
In this study, the consumer perception for brand awareness and brand loyalty for two famous brands of soft drinks Coca Cola and Pepsi, has been evaluated. For this purpose, the effects of consumer perception of Coke and Pepsi were analysed for consumer a...
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Khurram Sultan, Goran Ismael, Omar Mohammad, Safin Abas, Muhammad Abdulla
Pág. 102 - 112
This study aims to investigate the impact of HRM practices and its effect on employee?s job satisfaction in the iron and steel sector of Erbil, KRI. The objectives of the study are three fold, first to measure the degree of association between HR practic...
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Khurram Sultan, Gashaw Abdulrahman, Zhino Salam, Awin Mawlod, Rayan Dilshad
Pág. 90 - 102
Consumer buying behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase. This study aims to investigate the influence of commercial advertisement on consumer buying behaviour regarding internet ...
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