5 Art�culos

Using ?Memes? as a Marketing Communication Tool in Connecting with Consumers within the Age of Digital Connectivity

Acceso

en l�nea

Sorina Vasile,Lebogang Mototo,Tinashe Chuchu P�g. 30 - 35

The modern globalisation and the expansion of multinational brands and social communications has resulted in the youth-consumer market of today being relentlessly exposed to increasing competitive multimedia messages and advertising. This research explor... ver m�s

Revista: International Review of Management and Marketing Formato: Electr�nico

Tabla de contenido: Vol: 11 Num: 3 Par: 0 A�o: 2021

Does online ideal self-matter? Consumer perceptions of online brand advertisement

Acceso

en l�nea

Aimee Peta Waterson, Lebogang Mototo, Tinashe Chuchu P�g. 11 - 21

Revista: International Journal of Research In Business and Social Science Formato: Electr�nico

Tabla de contenido: Vol: 10 Num: July Par: 0 A�o: 2021

An Analysis of the Intention of Consumers to Adopt Branded Mobile Applications in South Africa

Acceso

en l�nea

Pierre Minnaar,Lebogang Mototo,Tinashe Chuchu P�g. pp. 138 - 151

The purpose of the study was to conduct an empirical research on adoption of the technology acceptance model on investigating consumers? intention to-wards the acceptance of branded mobile applications in South Africa. The study was qu... ver m�s

Revista: International Journal of Interactive Mobile Technologies (iJIM) Formato: Electr�nico

Tabla de contenido: Vol: 14 Num: 04 Par: 0 A�o: 2020

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