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Aisyah Shafira Maharani, Anas Hidayat
Pág. 15 - 32
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Ibrahim A. Elshaer, Alaa M. S. Azazz, Chokri Kooli and Sameh Fayyad
In recent years, there has been growing awareness of the need for sustainability in the hospitality industry. The hotel industry, in particular, has been identified as a significant contributor to environmental degradation. To address this issue, hotel m...
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Majid Nasirinejad and Srinivas Sampalli
Home appliance manufacturers have been adding Wi-Fi modules and sensors to devices to make them ?smart? since the early 2010s. However, consumers are still largely unaware of what kind of sensors are used in these devices. In fact, they usually do not ev...
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Aris Tri Haryanto,Fitri Wulandari
Pág. p.35 - 44
Penelitian ini bertujuan untuk mengetahui dan menganalisis secara empiris pengaruh Social media marketing dan trust terhadap brand affect dan brand loyalty Bank BNI Syariah Cabang Surakarta. Penelitian ini dilakukan dengan mengambil lokasi penelitian pad...
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Haiyang Su and Chaolong Chen
Regional tourism with urban agglomeration as the spatial carrier has become one of the flow characteristics of many tourists. Tourists visiting multiple cities at one time will certainly gain more value than visiting one city, but they will also pay more...
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Linda Saulite, Deniss ?ceulovs and Franti?ek Pollák
This paper outlines the importance and role of non-product-related brand attributes, e.g., user imagery and usage imagery, in local news media content consumption by a younger audience aged 15?24. Due to technological developments, new media content cons...
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Ivana Markovic, Biljana Rabasovic, Nikola Stojanovic
Pág. 13 - 24
Research Question: The goal of this research is to describe how the concept of brand personality and its dimensions affect customer satisfaction and loyalty. Motivation: Creating brand personality is an efficient differentiation strategy, used by numerou...
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Novia Roudhlotul Janah, Edi Suswardji
Pág. 690 - 697
This research aims to find out how big the brand image and Electronic Word Of Mouth affect the buying interest in Wardah beauty products. The study used a descriptive and vernacular approach to sampling techniques using Nonprobability Sampling with respo...
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Zi Jian Oh,Anak Agung Gde Satia Utama,Wen Huey Ong,Daisy Mui Hung Kee,Gandhar Mane,Varsha Ganatra,Jinzun Oh,Li Zhen Ong,Prabawathy A/P Arulanantha Munisvarar
Pág. 86 - 101
Marrybrown is a Malaysian brand that develops steadily in Halal fast-food chains, which deliver great value products and exceptional quality service. Marrybrown has utilized its competitive advantages and successfully sustained itself among the competito...
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Yitao Chen, Haijian Wang, Lei Wang and Jianyi Ding
Continuous enhancements of the intelligence of electronic products can lead to the homogenization of products and innovation of offline experiential marketing modes. The diversified development of brand sales channels is inevitable, to fulfill the divers...
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