|
|
|
Clarissa Reyes Magbanua,Trixine Marie Gatdula Olfato,Anne Cheri Marie Nocon Redota,Antonio Jr. Etrata
Pág. 1 - 20
Fast food restaurants often attract their target consumers with their taste, price, and level of customer service. Specific dimensions must also be considered when making purchases to attract customers to these restaurants. This study aims to give new en...
ver más
|
|
|
|
|
|
|
Liza Yuliana
Pág. 001 - 013
Penelitian ini bertujuan untuk mengetahui pengaruh ekuitas merek terhadap keputusan pembelian ulang smartphone samusng android di Uiversitas Negeri Padang. Penelitian ini dilaksanakan di Universitas Negeri Padang, dan yang menjadi populasi dalam peneliti...
ver más
|
|
|
|
|
|
|
Etty Susilowati, Mohammad Guntur Ardhita Putra
Pág. 65 - 76
Research Question: The purpose of this study is to examine the effect of sales promotion and advertisement on brand association and brand loyalty of Samsung smartphones via the analysis of gender and age as moderating variables. Motivation: The motivatio...
ver más
|
|
|
|
|
|
|
Arvydas Bakanauskas,Vitalija Vanagiene
Pág. 197 - 206
|
|
|
|
|
|
|
Etty Susilowati,Agatha Novita Sari
Pág. 039 - 053
|
|
|
|
|
|
|
Anne Schmitz and Nieves Villaseñor-Román
s-
|
|
|
|
|
|
|
Arini Wahyunina Putri, Asep Muhammad Ramdhan, R Deni Muhammad Danial
Pág. 1254 - 1262
The research was aimed at determining the influence of brand awareness in mediating the relationship between brand associations toward buying decision. The research methods applied were associative descriptive and cluster sampling method by spreading out...
ver más
|
|
|
|
|
|
|
Arini Wahyunina Putri, Asep Muhammad Ramdhan, R Deni Muhammad Danial
Pág. 1254 - 1262
The research was aimed at determining the influence of brand awareness in mediating the relationship between brand associations toward buying decision. The research methods applied were associative descriptive and cluster sampling method by spreading out...
ver más
|
|
|
|
|
|
|
Nguy?n Th? Thanh Th?o,Duong Th? Dung H?nh DOI: 10.26459/jed.v113i14.3662
Pág. 169 - 178
Brand plays a pivotal role to firms in today?s business. The incremental attention on brand has leaded to the birth of the concept ?brand equity? in 1980s. More recently, brand equity has been defined in customer-based contexts since the company?s real v...
ver más
|
|
|
|
|
|
|
Ulas Akkucuk, Javed Esmaeili
Pág. 1 - 16
The aim of this research is to understand the factors behind smartphone purchase decisions of consumers. Nowadays companies make use of various strategies in order to attract new customers, retain existing customers and differentiate their products from ...
ver más
|
|
|
|
|
|
|
Noorriati Din,Lennora Putit,Muhammad Naqib Mohd Noor
Pág. 259 - 267
Having an attractive and innovative web design could serve as a basis for both offline and online retailers to provide detailed information towards satisfying potential buying intention amongst online shoppers, and subsequently contribute traffic flow to...
ver más
|
|
|
|
|
|
|
A.A.S.N Munasinghe,D.T.K. Bernard,H.M.U.S.R. Samarasinghe,S.R.N. Gamhewa,Sajith Sugathadasa,T.C. Muthukumara
Pág. 31 - 34
The use of celebrity based endorsements in advertising has started receiving increased attention over the past few decades due to the glamour and the popularity added in promotions is one of the most salient aspects used in promoting a brand. A vast vari...
ver más
|
|
|
|
|
|
|
Chin-Tsu Chen
AbstractBackground: In the research field of Taiwanese university education and from the viewpoint of university institutions, brand knowledge plays a crucial role in their development.Objectives: The main purpose of this study was to explore h...
ver más
|
|
|
|
|
|
|
Gail M. Dludla,Siphiwe Dlamini
AbstractBackground: At the heart and depth of building a strong and prosperous brand in the marketplace, is brand orientation. A few studies have investigated the conceptualisation of brand orientation in relation to brand loyalty, as well as the in...
ver más
|
|
|
|
|
|
|
Steven M. Burgess,Mari Harris
AbstractThe optimum stimulation level (OSL) and value priorities of 3 493 South Africans were measured in the first administration of Steenkamp and Baumgartner's new shortened Change Seeker Index (CSl) and Schwartz' new Portraits Questionnaire (PQ) in a ...
ver más
|
|
|
|
|
|
|
Steven M. Burgess,Mari Harris
AbstractThe optimum stimulation level (OSL) and value priorities of 3 493 South Africans were measured in the first administration of Steenkamp and Baumgartner's new shortened Change Seeker Index (CSl) and Schwartz' new Portraits Questionnaire (PQ) in a ...
ver más
|
|
|
|
|
|
|
Linda Saulite and Deniss ?ceulovs
While research on traditional media brands has increased in recent years, few studies examine news media brands and their brand strategies, particularly distinctive brand associations unrelated to media brand content and their impact on audience media br...
ver más
|
|
|
|
|
|
|
Irsa Mehboob,Mubbsher Munawar Khan
Pág. 85 - 91
The purpose of the study is to explore the association among the social media practices which effect the purchase intention of the consumers in the Pakistani context. The study is helpful for all the practioniers and profit earning organizations as it gi...
ver más
|
|
|
|
|
|
|
Khurram Sultan, Saja Akram, Sara Abdulhaliq, Deema Jamal, Rezan Saleem
Pág. 33 - 44
In this study, the consumer perception for brand awareness and brand loyalty for two famous brands of soft drinks Coca Cola and Pepsi, has been evaluated. For this purpose, the effects of consumer perception of Coke and Pepsi were analysed for consumer a...
ver más
|
|
|
|
|
|
|
Elizabeth Adaobi Oputa,Fakhrorazi Ahmad
Pág. 79 - 88
The paper presents an empirical analysis to demonstrate the influence of semiotic advertising efficacy on generation-y purchase intent of smart phone. Semiotic advertising is an effective, modern approach to advertising that focuses on the use of differe...
ver más
|
|
|
|