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Ria Octavia,Rahmawati Azizah,Shafitranata Shafitranata
Pág. in press
Mobile Banking is the most widely used banking service application to meet the needs of online transactions. It is inseparable from the influence of the consumer brand engagement (CBE) concept, which is developing the engagement concept by combining mark...
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Gail M. Dludla,Siphiwe Dlamini
AbstractBackground: At the heart and depth of building a strong and prosperous brand in the marketplace, is brand orientation. A few studies have investigated the conceptualisation of brand orientation in relation to brand loyalty, as well as the in...
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Shindy Shindy,Evo Sampetua Hariandja
Pág. in press
This research tries to examine the factors influencing the positive word of mouth of Indonesian?s consumer towards fashion brand. The factors studied include brand credibility and brand-self connection as independent variables, brand-self connection and ...
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Rahmawati Azizah MT 10.21831/economia.v15i1.24068
Pág. 135 - 158
AbstractThis research aims to examine the effect of perceived brand quality and brand personality on brand fondness with memories as moderator. This study examines the effect of independent variables on dependent variable with memories as moderating vari...
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Margarita I?oraite
Pág. 116 - 122
The article analyzes the image of a brand and a brand image, brand value assessment methods, brand value, and benefits. A brand is a word or phrase that identifies and separates goods belonging to one person from belonging to another person. A brand is o...
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Hasnizam Shaari,Intan Shafinaz Ahmad
Pág. 209 - 215
Brand commitment studies had gained considerable attention in today?s marketing practices. Sustaining the brand competitive advantages become challenging especially in the context of digital marketing. Development of Web 2.0 that enable...
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Muhammad Hassan,Arslan Rafi,Syed Sibtain Kazmi
Pág. 232 - 238
The purpose of this study is to extensively identify the impact of variables that tend to make the customers into advocates. Today companies have to focus on customers more frequently and consistently than they focus on advertisements and promotions beca...
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Oksana Kononenko
Pág. 76 - 82
The subject matter of research in the article is the development of the concept of "brand", as well as modern approaches to the process of brand formation of the organization. Recent decades the concept of "brand" has become widespread. It is applied to ...
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Rudi Yacub
Pág. 70 - 74
The sports industry has a very large potential income and is followed by the enthusiasm of the community to exercise, which is an opportunity for entrepreneurs in the sports equipment industry. The objectives of this study are: First, to explore the effe...
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Muhammad Iskandar Sjah
Pág. 51 - 59
Service quality in heritage hotel in the Malang city and brand loyalty have an important role to affect the guests to stay at the hotel, by considering competition in modern time currently. The purpose of this research is to analyze the effect of service...
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Hatice Aydin,Cemal Zehir
Pág. 272 - 283
Consumers? loyalty to a brand depends on their establishing an emotional relationship with it. This relationship may be called as brand romance. Many factors influence the emergence of brand romance (ROM), including brand novelty (BN), brand satisfaction...
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Nguy?n Th? Thanh Th?o,Duong Th? Dung H?nh DOI: 10.26459/jed.v113i14.3662
Pág. 169 - 178
Brand plays a pivotal role to firms in today?s business. The incremental attention on brand has leaded to the birth of the concept ?brand equity? in 1980s. More recently, brand equity has been defined in customer-based contexts since the company?s real v...
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Aris Tri Haryanto,Fitri Wulandari
Pág. p.35 - 44
Penelitian ini bertujuan untuk mengetahui dan menganalisis secara empiris pengaruh Social media marketing dan trust terhadap brand affect dan brand loyalty Bank BNI Syariah Cabang Surakarta. Penelitian ini dilakukan dengan mengambil lokasi penelitian pad...
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O. Muroyiwa,R. Abratt,M. Mingione
AbstractThe purpose of this research is to evaluate the impact of the introduction of vertical brand extensions on Consumer-Brand Relationships (CBRs) in the mobile phone market. In particular, we aim at exploring the effect vertical brand extensions tha...
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Hashed Ahmed Mabkhot,Salniza MD Salleh,Hasnizam Shaari
Pág. 596 - 602
This study empirically examined the mediating effect of brand satisfaction on the relationship between brand image and brand loyalty among Malaysian customer toward local automobile brands. Four hypotheses were developed to test hypothesizing relationshi...
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Ângela Leite, Anabela Rodrigues and Sílvia Lopes
Brand experience, brand love, and brand behavior outcomes hold significant importance in management research. Their relevance extends to shaping strategic decision-making, fostering a customer-centric approach, and providing insights into the competitive...
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Liza Yuliana
Pág. 001 - 013
Penelitian ini bertujuan untuk mengetahui pengaruh ekuitas merek terhadap keputusan pembelian ulang smartphone samusng android di Uiversitas Negeri Padang. Penelitian ini dilaksanakan di Universitas Negeri Padang, dan yang menjadi populasi dalam peneliti...
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Nani Fitriani,Tiara Paramita
Pág. 173 - 184
This study aims to analyze the influence of brand image, brand awareness and brand trust on loyalty of grab bike users. Maintaining customer loyalty become the focus of this study since it is a crucial aspect of any company, including online transportati...
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Linda Saulite and Deniss ?ceulovs
While research on traditional media brands has increased in recent years, few studies examine news media brands and their brand strategies, particularly distinctive brand associations unrelated to media brand content and their impact on audience media br...
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Yitao Chen, Haijian Wang, Lei Wang and Jianyi Ding
Continuous enhancements of the intelligence of electronic products can lead to the homogenization of products and innovation of offline experiential marketing modes. The diversified development of brand sales channels is inevitable, to fulfill the divers...
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