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Andreia-Irina Suciu,Brîndusa-Mariana Amalancei,Mihaela Culea
The development of digital technologies, new media, multimodal forms of expression and transmission of information that now characterize the multimodal age we are living in has inevitably affected the activity of the book industry with all the components...
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Brîndusa-Mariana Amalancei,Cristina Cîrtita-Buzoianu,Corina Daba-Buzoianu
The paper investigates the slogans released by political parties during the elections for the Romanian Parliament in 2016, by addressing the way they have been perceived by both political analysts and students enrolled in communication programs. We aim t...
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Brîndusa-Mariana Amalancei
The gestures of presidential candidates can have an important contribution to the shaping of their mediatized image, together with the other components of nonverbal communication as well as together with words. Even more, gestures can have an impact on t...
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Brîndusa-Mariana Amalancei
A form of (self-)promotion but also an authentic strategic choice, the personal brand has become a topical preoccupation of marketing specialists. Personal branding or self-marketing represents an innovative concept that associates the efficiency of pers...
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Brindusa Mariana Amalancei
It is considered that loyalty to the brand of some primary customers is the core of the brand capital. A brand, however, may have substantial value, which is given to it by its symbol and slogans, if it is continued with the purchase of a brand after the...
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