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Raquel Fernandes, Bruno Barbosa Sousa, Manuel Fonseca and José Oliveira
Human capital is considered the most important resource in any organization. However, most companies are concerned with external customer satisfaction, without devoting much attention to the satisfaction of their employees. Indisputably, employee satisfa...
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Selvy Priskila,Gede Sri Darma
Pág. in press
This study aims to discuss more the brand value proposed by John Hardy and how John Hardy as jewelry retail can be seen from each of these brand values. The methodology used in this study is qualitative using interview or open questioner technique where ...
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Najwan Adileh,Özgür Çengel
Pág. 79 - 91
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Ahmad Said Ibrahim Al-Shuaibi,Faridahwati Mohd Shamsudin,Norzalita Abd Aziz
Pág. 155 - 161
In this paper, we propose the role of brand-centered human resource management (HRM) in supporting the internal branding initiative toward the development of brand ambassadors in organizations. By brand ambassadors, we mean employees who are not necessar...
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Felicia Naatu
Pág. 551 - 558
Branding is a crucial component in marketing that determines the success of an organisation. However, developing a successful brand to gain competitive advantage is essentially a marketing problem in the Ghanaian jewelry industry. Globalization and compe...
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Elif Narcikara, Yonca Gurol, Ahmet Uzmez
Pág. 45 - 58
Contemporary companies are giving considerable importance to satisfaction of their internal customers as well as satisfying their exterior customers by their goods and products. In tis context, employer branding- an important concept developed by S...
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Mustafa Erdem, Nihat Alayoglu
Pág. 83 - 96
Contemporary companies are giving considerable importance to satisfaction of their internal customers as well as satisfying their exterior customers by their goods and products. In tis context, employer branding- an important concept developed by S...
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C-S. Lai,K-T. Hsu
AbstractThe purpose of this study is to identify the extent to which corporate ethical values and employee-oriented CSR can be employed as business levers of internal branding for the life insurance industry. Our results indicate that the impact ofcorpor...
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David Selby, Paula Jones and Fumiyo Kagawa
This paper reports on case study research into six higher education institutions (three in the UK and three in the USA) that give prominence to their sustainability credentials in their paper form and/or electronic promotional and recruitment materials. ...
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