2   Artículos

 
en línea
Nihan TOMRIS KÜÇÜN, Can YAMAN, SEZEN GÜNGÖR, Selçuk EROGLU     Pág. 177 - 190
In communication age that we?re in now, there are many differences in online purchasing behavior of consumer groups whom defined as 'digital immigrants' and 'digital natives'. Literature shows that digital natives are really familiar to online shopping t... ver más
Revista: Journal of Life Economics    Formato: Electrónico

 
en línea
Can YAMAN, Nihan TOMRIS KÜÇÜN, SEZEN GÜNGÖR, Sertaç EROGLU     Pág. 221 - 232
Eye movements are briefly defined as a result of a cognitive and perceptual relationship. For this reason, eye tracking technology is accepted as a powerful neuromarketing technique that can be used for many cognitive processes such as verbal data proces... ver más
Revista: Journal of Life Economics    Formato: Electrónico

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