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Febriyan Subagya, Asep Muhamad Ramdan, R Deni Muhammad Danial
Pág. 158 - 166
The research was aimed at describing brand equity, integrated marketing communications and purchase decisions. The research was also conducted to analyze the influence of brand equity and integrated marketing communications towards purchase decisions for...
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Nandy Gumilang M, Faizal Mulia Z, Asep Muhammad Ramdan
Pág. 237 - 245
Hotel industry company is one of the companies that always maintains the trust and comfort of visitors during the COVID-19 pandemic while continues to serve the needs of the society. Hospitality is one of the sectors that remains open during the COVID-19...
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Maria Ulpah, Erry Sunarya, Asep Muhamad Ramdan
Pág. 999 - 1006
This study aims to determine the effect of entrepreneurial orientation and innovation variables on marketing performance. This study uses quantitative methods. The population in this study is the owner of MSME cake in the city of Sukabumi and the sample ...
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Sandra Dwi Pratiwi, Acep Samsudin, Asep Muhamad Ramdan
Pág. 1027 - 1032
This research was carried out with the aim of knowing the description of the relationship between humans, the physical work environment, and the work ethic of the employees of Perumda Air Drinking Tirta Jaya Mandiri, Sukabumi Regency. This study also aim...
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Hana Qurota A'yun, Asep Muhammad Ramdan, Nor Norisanti
Pág. 1284 - 1291
The research was aimed at determining the mediation?s influence of customer value in the relationship of Media Social Marketing of Brand Equity. The methods used in the research were descriptive-associative and cluster sampling method. Spreading ou...
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Ilham Budiman, Erry Sunarya, Asep Muhamad Ramdan
Pág. 1452 - 1457
The purpose of this study was to analyze the effect of innovation capability on the performance of MSMEs in the food industry in Sukabumi City. The method used in this research is descriptive with a quantitative approach. The sampling technique used in t...
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Mochammad Maulana Hasan Jaelani, R Deni Muhammad Danial, Asep Muhammad Ramdan
Pág. 1485 - 1491
The purpose of this study is to find out the impact of marketing capability on the competitive advantage in creative economy of photograph in Sukabumi city. The object of this study is the marketing capability and competitive advantage. The research meth...
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Eneng Susan, Faizal Mulia Z, Asep Muhamad Ramdan
Pág. 1507 - 1514
This study aims to describe employee perceptions, work environment and job satisfaction. Then to analyze employee perceptions, work environment and employee job satisfaction on CV. Kurnia Furniture Sukabumi City. The reason the researcher conducted this ...
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Cut Ani Rohana, Asep Muhamad Ramdan, Acep Samsudin
Pág. 1515 - 1520
The research was aimed at determining how much influence of Value Co-creation has toward ti visitor satisfaction and determining the influence of brand equity on visitor satisfaction at 3-star hotels in Sukabumi City. The research applied descriptive ass...
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Marsya Ma?ruvinna El-Mekka Rostianto, Asep M Ramdan, Faizal Mulia
Pág. 8 - 14
The aim this research is to know the influence of testimonial and brand image towards buying decision. The method of this research is using kind of samples including random samples and questionnaires to 200 consumers. The analytical technique, in here is...
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