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Febriyan Subagya, Asep Muhamad Ramdan, R Deni Muhammad Danial
Pág. 158 - 166
The research was aimed at describing brand equity, integrated marketing communications and purchase decisions. The research was also conducted to analyze the influence of brand equity and integrated marketing communications towards purchase decisions for...
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Maria Ulpah, Erry Sunarya, Asep Muhamad Ramdan
Pág. 999 - 1006
This study aims to determine the effect of entrepreneurial orientation and innovation variables on marketing performance. This study uses quantitative methods. The population in this study is the owner of MSME cake in the city of Sukabumi and the sample ...
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Sandra Dwi Pratiwi, Acep Samsudin, Asep Muhamad Ramdan
Pág. 1027 - 1032
This research was carried out with the aim of knowing the description of the relationship between humans, the physical work environment, and the work ethic of the employees of Perumda Air Drinking Tirta Jaya Mandiri, Sukabumi Regency. This study also aim...
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Ilham Budiman, Erry Sunarya, Asep Muhamad Ramdan
Pág. 1452 - 1457
The purpose of this study was to analyze the effect of innovation capability on the performance of MSMEs in the food industry in Sukabumi City. The method used in this research is descriptive with a quantitative approach. The sampling technique used in t...
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Eneng Susan, Faizal Mulia Z, Asep Muhamad Ramdan
Pág. 1507 - 1514
This study aims to describe employee perceptions, work environment and job satisfaction. Then to analyze employee perceptions, work environment and employee job satisfaction on CV. Kurnia Furniture Sukabumi City. The reason the researcher conducted this ...
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Cut Ani Rohana, Asep Muhamad Ramdan, Acep Samsudin
Pág. 1515 - 1520
The research was aimed at determining how much influence of Value Co-creation has toward ti visitor satisfaction and determining the influence of brand equity on visitor satisfaction at 3-star hotels in Sukabumi City. The research applied descriptive ass...
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Muhamad Alvi Irpansyah, Asep M Ramdan, R. Deni Muhammad Danial
Pág. 248=255
One of the strategy that can be use in increasing consumer buying interest is by increasing the attractiveness of advertisements on Instagram, one of them is the endorsement strategy. The study aims to determine about the selebgram credibility and power ...
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