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Milena P. Ilic,Milica Gojkovic,Ksenija Bla?ic,Karla Radi Ciuperca,Violeta-Elena Simion
Pág. 18 - 28
The paper is dedicated to testing the entrepreneurial idea of founding a service micro company in the field of veterinary medicine - Animal Care. The starting point is the theoretical aspect of marketing mix services observed through the prism of a speci...
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Roya bakhshinezhad shamami,Bahram Kheiry
Pág. 123 - 136
The present research aimed to study the effect of the marketing mix (price, product, place, promotion) and after-sales services on three dimensions of brand equity (perceived quality, brand loyalty, and brand awareness) using the Aaker Model. After-sales...
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Amandin Amandin
Pág. 35 - 47
Given how important the role of service quality is for the life of an organization or company to try to increase its potential, so that the quality and quantity of these services can compete or at least be able to keep up with the pace of competition in ...
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Bakhtiar Tijjang,Jeni Kamase,Ilham Labbase,Annas Plyriadi
Pág. 81 - 90
This study conducted aims to examine and analyze the relevance of marketing mix and service quality on the students decision-making, the relevance of marketing mix, service quality on student satisfaction and the effect over decisions related...
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Siamak Azadi,Elham Rahimzadeh
Pág. 46 - 58
Original Published AbstractConsidering the importance of marketing strategies in a competitive environment dominated by E-commerce and also limit the effective implementation of research results in terms of marketing mix in e-participation, can manage sa...
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Krishna Mochtar
Pág. pp. 64 - 71
In the 1960s, a ânewâ marketing concept known as "four Ps marketing mix" appeared and shifted the focus from the product to the customer. The objective of the new concept was not only profit, and the means of achieving the objective expanded to include ...
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