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Dinush Chanaka Wimalachandra,Bjoern Frank,Takao Enkawa
Many innovative firms have shifted to an ?open innovation? strategy by using a wide range of external information. An emerging area in the literature on new product development (NPD) deals with strategies adopted by NPD departments to maximize product qu...
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Gafar Olanrewaju Yusuf,Inda Sukati,Ifu Andenyang
Pág. 217 - 223
The present paper is primarily aimed at determining the influence of internal marketing on customer orientation of Nigerian banks? employees. It specifically seeks to determine the impact of internal marketing practices on customer orientation of Nigeria...
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B. C.Y. Lee,F. T.C. Kou
AbstractStudies have suggested the positive effect of customer orientation on superior performance. However, these studies have not shown how to covert customer orientation into superior performance through new product development (NPD)activities. The pu...
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Gazali Gazali,(Universitas MaduraIndonesia)Zainurrafiqi Zainurrafiqi,(Universitas MaduraIndonesia)
Pág. 404 - 417
Based on Social Identity Theory dan Conservation of Resources Theory, this study aims to examine the effect of Abusive Supervision on Leadership Identification and Customer Orientation, the effect of Leadership Identification on Job Performance, the effe...
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Elizabeth Serra, Mariana de Magalhães, Rui Silva and Galvão Meirinhos
As retail management has become increasingly demanding, it is imperative that retailers use market orientation to promote and increase loyalty to their private labels. This can be important in efforts to differentiate themselves from their competition. T...
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Chux Gervase Iwu, Abdullah Promise Opute, Olayemi Abdullateef Aliyu, Chukuakadibia Eresia-Eke, Tichaona Buzy Musikavanhu and Afeez Olalekan Jaiyeola
Call centers play a significant role in the operational dynamics of different types of businesses. This is especially the case because a call center agent?s demeanor can impair or engender customer satisfaction, which has ramifications for business patro...
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Ni Made Wahyuni,I Made Sara
Pág. 28 - 37
This study's objective is to develop an innovation performance model based on the role of market orientation and customer engagement. Market-oriented practices through customer engagement will enable companies to achieve innovation performance. This rese...
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AGESHA MARSYAF, ADE OCTAVIA, ERIDA ERIDA
Pág. 102 - 106
The address of this research is to analyze the effect of market orientation toward. the performance of Micro, Small and Medium entreprises in the field of Fish processing Products in Jambi City, either simultaniously or partially. The sample of this rese...
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Chankoo Yeo, Chung Hur and Seonggoo Ji
The role of the salesperson has been more highlighted in recent research for company profits and sustainable relationship with customers. This study attempts to classify sales behaviors into a conceptual structure of customer orientation and adaptive sel...
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Salma Bilbina, Universitas Islam Sultan Agung, Indonesia
Pág. 1506 - 1519
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Amonrat Thoumrungroje and Olimpia C. Racela
Given that the ultimate goal of business is performance enhancement, this study approaches the phenomenon by drawing on resource-advantage (R-A) theory to conceptualize a model with the aim of investigating the links among composite operant resources (CO...
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Ikechukwu Ezeuduji, Thandokazi Mbane
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Dewi Eka Arini, Dedi Purwana, Muchlis R. Luddin
Pág. 114 - 124
The hospitality industry has grown in size and complexity to service demands that require a higher level of skills from its personnel. Qualified personnel and skilled personnel are at the core of any profession, thus the professional status of the hotel ...
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Charles Adusei, Isaac Tweneboah-Koduah, Gloria K.Q. Agyapong
Pág. 70 - 86
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Charles Adusei, Isaac Tweneboah-Koduah, Gloria K.Q. Agyapong
Pág. 70 - 86
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José Luis González Porras,José Luis Ruiz-Alba,Vanesa F. Guzmán Parra
The business interactions between front-line employees and customers are crucial to evaluating service quality and for a business? performance. A gap has been identified in the literature on both the customer orientation of service employees (COSE) and f...
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Murielle C. G. R. Câmara,Kleber Cavalcanti Nobrega,Thereza A. B. S. Santos
Pág. 060 - 076
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Norzalita Abd Aziz,Bita Najafi,Ahmad Said Ibrahim Al-Shuaibi,Faridahwati Mohd Shamsudin
Pág. 162 - 168
Managing employees? acting or emotional labour strategies is crucial for service organizations to develop a sustainable competitive advantage, such as the airline industry which is seeing fierce competition. This study examined the role of such strategie...
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EKAKITIE-EMONENA SUNNY
Keywords:
Customer relationship management (CRM), Customer satisfaction (CS), purchase behaviour, Market orientation (MO), Customer relations (CR), Emotional intelligence (EI)
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Huayan Shen, Zhiyong Ou, Kexin Bi and Yu Gao
Customer-centric service innovation performance has become a common businesses goal to pursue, particularly for service-oriented manufacturing companies. However, the continuous focus on the impact of enterprise resources and capabilities in service inno...
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