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Mochammad Maulana Hasan Jaelani, R Deni Muhammad Danial, Asep Muhammad Ramdan
Pág. 1485 - 1491
The purpose of this study is to find out the impact of marketing capability on the competitive advantage in creative economy of photograph in Sukabumi city. The object of this study is the marketing capability and competitive advantage. The research meth...
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Arini Wahyunina Putri, Asep Muhammad Ramdhan, R Deni Muhammad Danial
Pág. 1254 - 1262
The research was aimed at determining the influence of brand awareness in mediating the relationship between brand associations toward buying decision. The research methods applied were associative descriptive and cluster sampling method by spreading out...
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Laila Hamidah, R. Deni Muhammad Danial, Nor Norisanti
Pág. 1172 - 1178
The company performance means the company's ability to achieve its financial and non-financial goals with the use of its resources to be able to compete. This study was held at small and medium enterprise restaurants in Sukabumi city to be able to achiev...
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Mochamad Anton Wiguna Saputra, R. Deni Muhammad Danial, Dicky Jhoansyah
Pág. 786 - 792
The purpose of this study was to determine whether there are differences in differentiation strategies, service quality, and competitive advantages of Pos Indonesia and JNE in Sukabumi Regency. The method used in this research is quantitative with a comp...
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Deya Mentari Octavia Anugerah, R Deni Muhammad Danial, Dicky Jhoansyah
Pág. 1499 - 1506
Competitive advantage becomes an important thing for companies, companies must be able to analyze what are the company's advantages in order to compete with competitors. The purpose of this study is to determine the effect of marketing and social media p...
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Dine Sri Rahayu, Acep Samsudin, R Deni Muhammad Danial
Pág. 1308 - 1315
Tujuan penelitian ini adalah untuk mengetahui pengaruh dari beban kerja dan kepribadian tangguh terhadap stres kerja dimasa pandemi Covid-19 karyawan di Bank BJB Kantor Cabang Palabuhanratu. Metode yang digunakan dalam penelitian ini adalah metode peneli...
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Kholipah Al Mugni, Deni Muhammad Danial, Nor Norisanti
Pág. 1650 - 1654
This study aims to determine the description of innovation and collaboration as well as competitive advantage in the Food Industry UMKM in Sukabumi City. In addition, this study also aims to determine the effect of innovation and collaboration on competi...
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Anak Agung Putu Ayu Inggriyani, R Deni Muhammad Danial, Acep Samsudin
Pág. 1655 - 1662
This study aims to determine the effect of E-commerce marketing capabilities in creating the effectiveness of promotions and competitive strategies carried out on SMEs in the trading sector in Sukabumi City. The research method used is a quantitative met...
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Ia Siti Bahriah, Nor Norisanti, R Deni Muhammad Danial
Pág. 1444 - 1451
This study aims to determine the effect of capital structure and firm size on firm value by moderating profitability in food & beverages companies. Samples are Food & Beverages Sub Sector manufacturing companies listed on the Indonesia Stock Exch...
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Lulu Gita, R. Deni Muhammad Danial, Nor Norisanti
Pág. 14 - 21
The purpose of this study was to determine the magnitude of the influence of human resource development and job placement on job satisfaction of employees of PT Marga Maju Mapan Bekasi Project Division Branch. The method used in this research is descript...
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