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Freddy Marilahimbilu Mgiba, Thozama Mxotwa
Pág. 123 - 135
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Freddy Marilahimbilu Mgiba
Pág. 165 - 172
In conventional organizational structures, Sales and Marketing are two of the most crucial divisions that interact both directly and indirectly with customers, and with each other. Together, they have an impact on marketing intelligence gathering, custom...
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Freddy Marilahimbilu Mgiba
Pág. 45 - 53
The study was motivated by the novelty of Gamification and the possible impact of its growth in the marketing space. It synthesizes information gleaned from gamification literature, to isolate common themes in order to produce a set of researchable propo...
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