2 Artículos

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Social Network Theory, Sigma Six, and Customer Experience Management: Common Elements that Aid Positive Sales-marketing Interface: A Review of the Literature

Acceso

en línea

Freddy Marilahimbilu Mgiba Pág. 165 - 172

In conventional organizational structures, Sales and Marketing are two of the most crucial divisions that interact both directly and indirectly with customers, and with each other. Together, they have an impact on marketing intelligence gathering, custom... ver más

Revista: International Review of Management and Marketing Formato: Electrónico

Tabla de contenido: Vol: 9 Num: 5 Par: 0 Año: 2019

Integrating Five Theories in Pursuit of Marketing Success in Gamification Interventions: A Conceptual Paper

Acceso

en línea

Freddy Marilahimbilu Mgiba Pág. 45 - 53

The study was motivated by the novelty of Gamification and the possible impact of its growth in the marketing space. It synthesizes information gleaned from gamification literature, to isolate common themes in order to produce a set of researchable propo... ver más

Revista: International Review of Management and Marketing Formato: Electrónico

Tabla de contenido: Vol: 9 Num: 2 Par: 0 Año: 2019

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