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Alif Huazam
Pág. 1 - 7
Sales promotions are a key marketing tool in communication programs. Sales promotion comprises a wide variety of promotional tools designed to achieve short-term objectives (Huff et al., 1999). Monetary promotions, such as price discounts and coupo...
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Razieh Karimi, Milad Baghalzadeh Shishehgarkhaneh, Robert C. Moehler and Yihai Fang
This systematic literature review examines the effects of social media use (SMU) and practices (SMPs) on team feedback (TF) and performance (TP) within the context of construction project management. It explores the complex interactions between SMU and S...
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Jiawei Han, Qingsa Li, Ying Xu, Yan Zhu and Bingxin Wu
Artificial intelligence-generated content (AIGC) technology has had disruptive results in AI, representing a new trend in research and application and promoting a new era of AI. The potential benefits of this technology are both profound and diverse. How...
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Mohamed A. Damos, Jun Zhu, Weilian Li, Elhadi Khalifa, Abubakr Hassan, Rashad Elhabob, Alaa Hm and Esra Ei
Social media platforms play a vital role in determining valuable tourist objectives, which greatly aids in optimizing tourist path planning. As data classification and analysis methods have advanced, machine learning (ML) algorithms such as the k-means a...
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Evrikleia Chatzipetrou and Konstantinos Varvaropoulos
The main purpose of the research is to measure the managerial digitalisation cost of the hotel sector in Northern Greece. Taking into consideration the impact of the pandemic crisis on business management and the lack of rich relevant literature, the stu...
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Margarida Mendonça and Álvaro Figueira
As social media (SM) becomes increasingly prevalent, its impact on society is expected to grow accordingly. While SM has brought positive transformations, it has also amplified pre-existing issues such as misinformation, echo chambers, manipulation, and ...
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Gianluca Barbera, Luiz Araujo and Silvia Fernandes
Social Media Analytics (SMA) is more and more relevant in today?s market dynamics. However, it is necessary to use it wisely, either in promoting any kind of product/brand, or interacting with customers. This requires its effective understanding and moni...
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Alice Wang, Rozita Dara, Samira Yousefinaghani, Emily Maier and Shayan Sharif
Infectious diseases take a large toll on the global population, not only through risks of illness but also through economic burdens and lifestyle changes. With both emerging and re-emerging infectious diseases increasing in number, mitigating the consequ...
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Fahim Sufi
Utilizing social media data is imperative in comprehending critical insights on the Russia?Ukraine cyber conflict due to their unparalleled capacity to provide real-time information dissemination, thereby enabling the timely tracking and analysis of cybe...
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Sudheesh R, Muhammad Mujahid, Furqan Rustam, Rahman Shafique, Venkata Chunduri, Mónica Gracia Villar, Julién Brito Ballester, Isabel de la Torre Diez and Imran Ashraf
Chatbots are AI-powered programs designed to replicate human conversation. They are capable of performing a wide range of tasks, including answering questions, offering directions, controlling smart home thermostats, and playing music, among other functi...
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