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Virgilijus Sakalauskas and Dalia Kriksciuniene
The growing popularity of e-commerce has prompted researchers to take a greater interest in deeper understanding online shopping behavior, consumer interest patterns, and the effectiveness of advertising campaigns. This paper presents a fresh approach fo...
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Aleksy Kwilinski, Oleksii Lyulyov and Tetyana Pimonenko
Digital business plays a crucial role in driving energy efficiency and sustainability by enabling innovative solutions such as smart grid technologies, data analytics for energy optimization, and remote monitoring and control systems. Through digitalizat...
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Di Liu and Pan Wang
WeChat is a social media widely used in rural China because of its operability and simplicity. This paper contributes to the role of WeChat in rural e-commerce. Based on 406 orange farmers? survey data from Hubei Province, China, we used the Heckman mode...
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Marian Pompiliu Cristescu, Dumitru Alexandru Mara, Lia Cornelia Culda, Raluca Andreea Neri?anu, Adela Bâra and Simona-Vasilica Oprea
This study explores the potential of data science software solutions like Customer Relationship Management Software (CRM) for increasing the revenue generation of businesses. We focused on those businesses in the accommodation and food service sector acr...
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Liang Chi, Mengshuai Zhu, Chen Shen, Jing Zhang, Liwei Xing and Xiangyang Zhou
This paper explores the impact of e-commerce on profit margin from the perspective of scale using nation-level survey data from China. The results show that e-commerce can increase the profit margin of cooperatives, and that a higher proportion of sales ...
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Fahad M. Alotaibi
Machine learning frameworks categorizing customer reviews on online products have significantly improved sales and product quality for major manufacturers. Manually scrutinizing extensive customer reviews is imprecise and time-consuming. Current product ...
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Olurotimi Oguntola and Steven Simske
This study proposes a framework for a systems engineering-based approach to context-aware personalization, which is applied to e-commerce through the understanding and modeling of user behavior from their interactions with sales channels and media. The f...
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Kexiao Xie, Dongkai Lin, Weihan Zhu, Yongqiang Ma, Jiaxiong Qiu, Youcheng Chen and Zhidan Chen
Tea is a global economic crop. In the traditional sales model, the quality of tea is difficult to judge via external clues, and it basically relies on consumers to taste and experience it firsthand. However, currently, most e-commerce platforms can only ...
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Hanyang Luo, Wanhua Zhou, Wugang Song and Xiaofu He
In the context of e-commerce, online travel agencies often derive useful information from online reviews to improve transactions. Based on the dispute on the usefulness of different types of reviews and social exchange theory, this study investigates how...
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Alexander Faehnle and Mariangela Guidolin
In an environment such as e-commerce, characterized by the presence of numerous agents, competition based on product characteristics is a very important aspect. This paper proposes a model based on vector autoregressive processes (VAR) and Lasso penaliza...
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