|
|
|
|
|
Karen Pérez Torresa,Manuel Alonso Dos Santos,Margarita Pérez Lara,Erick Leal Matamala
Pág. 69 - 78
The purchase decision process and the factors that determine the intention of final consumers is has become a growing concern on mobile phone services companies. The objective of this research is to describe the factors that explain purchase intent in th...
ver más
|
|
|
|
|