4   Artículos

 
en línea
Zahaira Fabiola González Romo,Irene García-Medina,Noemí Plaza Romero     Pág. pp. 136 - 149
This research intends to discover what the current strategies in digital marketing that are being carried out by brands in the luxury fashion sector are. It is intended to identify the most relevant aspects in the interaction of brands with their audienc... ver más

 
en línea
Zahaira Fabiola González Romo,Ruth Contreras-Espinosa,irene García Medina     Pág. pp. 58 - 63
Apps are of great interest and curiosity for the users of mobile phones, being already highly unloaded and used for the users of smartphones.The fashion mobile applications represent only a fraction of the mobile global applications (almost 0,2 %), never... ver más

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