4 Art�culos

The Effect of Social Media Sales Promotion towards Customer Purchase Decision

Acceso

en l�nea

Alif Huazam P�g. 1 - 7

Sales promotions are a key marketing tool in communication programs. Sales promotion comprises a wide variety of promotional tools designed to achieve short-term objectives (Huff et al., 1999). Monetary promotions, such as price discounts and coupo... ver m�s

Revista: Journal of Postgraduate Current Business Research Formato: Electr�nico

Tabla de contenido: Vol: 1 Num: 1 Par: 0 A�o: 2058

Shopping Value Resonance of Household Appliance and Purchase Intentions in E-Commerce

Acceso

en l�nea

Makmur Sujarwo,Farida Indriani P�g. 339 - 349

This study investigates shopping value resonance as a novelty concept that can bridge monetary promotion to purchase intentions on e-commerce platforms. Previous research has revealed that monetary promotion does not affect purchase intentions. The data ... ver m�s

Revista: Journal of Economics, Business & Accountancy Formato: Electr�nico

Tabla de contenido: Vol: 24 Num: 3 Par: 0 A�o: 2021

Smartphone Brand Loyalty and Consumer Heterogeneity

Acceso

en l�nea

Etty Susilowati, Mohammad Guntur Ardhita Putra P�g. 65 - 76

Research Question: The purpose of this study is to examine the effect of sales promotion and advertisement on brand association and brand loyalty of Samsung smartphones via the analysis of gender and age as moderating variables. Motivation: The motivatio... ver m�s

Revista: Management Formato: Electr�nico

Tabla de contenido: Vol: 25 Num: 2 Par: 0 A�o: 2020

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