2 Art�culos

Exploring the Items for Measuring the Marketing Information System Construct: An Exploratory Factor Analysis

Acceso

en l�nea

Amged Saleh Shkeer,Zainudin Awang P�g. 87 - 97

One of the most important factors that affect the decision-making process is the Information system (IS) in any given institution. Accordingly, IS in any institution is closely matching the heart role in a human body. The aim of this research is to perfo... ver m�s

Revista: International Review of Management and Marketing Formato: Electr�nico

Tabla de contenido: Vol: 9 Num: 6 Par: 0 A�o: 2019

The Impact of Marketing Information System Components on Organizational Decision Making: A Case of Jordanian Five Star Hotels

Acceso

en l�nea

Amged Saleh Shkeer,Zainudin Awang P�g. 197 - 204

An accurate decision is vital for an organization to survive in highly competitive marketplaces. The most critical factor contributing to the accuracy of decision making is the Management Information System (MIS). This study intended to determine the imp... ver m�s

Revista: International Review of Management and Marketing Formato: Electr�nico

Tabla de contenido: Vol: 9 Num: 6 Par: 0 A�o: 2019

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