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Fhrizz S. De Jesus, Jeverlyn B. Ramos, Mariel T. Cunanan
Pág. 56 - 63
AbstractGreen marketing has become a very important marketing concept in recent years, and it has proven to be effective in promoting and reinforcing the concept of environmental conservation and sustainable development. The objective of this descriptive...
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Srdan ?apic, Jovana Lazarevic, Veljko Marinkovic
Pág. 1 - 10
Research Question: This paper examines the influence of femininity and collectivism as a dimension of Serbian national culture on activities, interests and opinions, i.e., consumer lifestyle components. Motivation: Consumer lifestyle is largely shaped by...
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Paballo Ntobaki, Raymond Hawkins-Mofokeng, Tshepo Tlapana
Pág. 76 - 81
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Raluca-Alexandra Ceocea,Costel Ceocea,Ovidiu-Leonard Turcu,Nicoleta Ciucescu,Andreea Feraru-Prepeli?a
As the COVID-19 pandemic affected the entire world, companies had to develop new techniques and practices to adapt to digital transformation, there came a need for change, for a restructuring of organizational management policy with reference to marketin...
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Dwi Nita Aryani,Rajesh Kumar Nair,Dana Xing Yue Hoo,Daisy Kee Mui Hung,Deborah Hong Ru Lim,Dharaniya A/P Ravi Chandran,Wei Ping Chew,Amey Desai
Pág. 81 - 95
This study aims to investigate Malaysian and Indian consumers? preferred ways of shopping, the reasons behind their choices, and problems of transactions they faced during the pandemic. Data were primarily collected through a survey distributed to 200 re...
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Tshepo Tlapana
Pág. 1 - 6
The layout of a store is an important aspect influencing consumer buying behaviour and a significant determinant in the formation of a retail image. Well-designed store layouts are critical because they have a strong influence on in-store movement design...
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Mehmet Saglam,Maryama Dahir Abdullah
Pág. 140 - 164
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Yakin Ekin
Pág. 247 - 262
Travel and tourism industry have been inevitably affected by the information and communication technologies. Almost all the components in this industry have experienced some serious changes, transformations and impacts. These alterations bring together s...
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Chris Pentz,Alexandra Forrester
AbstractPurpose: This article investigated and compared the relative importance of 14 wine attributes on the wine-purchasing behaviour of South African consumers of different generational groups.Design/methodology/approach: Data were collected from 646 S...
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Elfas Rafsanjani,Nur Asnawi
Pág. 143 - 152
The purpose of this study is to investigate the impact of attitudes, subjective norms and religiosity on consumer intentions to support government policies on environmentally friendly behaviour. Based on a direct survey of 100 Muslim student respondents ...
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