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Fhrizz S. De Jesus, Jeverlyn B. Ramos, Mariel T. Cunanan
Pág. 56 - 63
AbstractGreen marketing has become a very important marketing concept in recent years, and it has proven to be effective in promoting and reinforcing the concept of environmental conservation and sustainable development. The objective of this descriptive...
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Martina Zámková, Stanislav Rojík, Martin Prokop, Simona Cincalová and Radek Stolín
The organic market in the Czech Republic has been growing dynamically, mainly in the last two decades. It is increasing the number of organic farms and producers of organic food. It was also identified as growing in popularity with Czech customers in the...
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Vicente León-Martínez, Clara Andrada-Monrós, Elisa Peñalvo-López and Juan Ángel Saiz-Jiménez
The main objective is to propose a calculation method for assessing the benefits of individual domestic prosumers in self-consumption and economic savings when managing their own energy resources. The paper applies the demand-side management concept in t...
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Ângela Leite, Anabela Rodrigues and Sílvia Lopes
Brand experience, brand love, and brand behavior outcomes hold significant importance in management research. Their relevance extends to shaping strategic decision-making, fostering a customer-centric approach, and providing insights into the competitive...
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Michael Gerlich
In recent years, a new type of influencer has emerged in the field of social media marketing: virtual influencers. Though it is spreading fast, the trend is still new and, therefore, limited research has been conducted on the topic. This study aims to in...
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Vladimir Verner, Monika Kosova, Petra Chaloupkova, Samnang Nguon, Patrick Van Damme and Ladislav Kokoska
Understanding tourists? perceptions and appreciation of traditional food products (TFPs) is crucial for developing effective marketing and development strategies for poor economies with tourism potential, such as Cambodia. Lots of TFPs are derived from u...
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Radovan Madlenak, Roman Chinoracky, Natalia Stalmasekova and Lucia Madlenakova
This study aims to investigate the impact of outdoor advertising on consumer behaviour by using eye-tracking analysis while drivers travel specific routes in ?ilina, Slovakia. This research combines questionnaire inquiry and A/B testing to assess the con...
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Dimitris C. Gkikas, Prokopis K. Theodoridis and Grigorios N. Beligiannis
An excessive amount of data is generated daily. A consumer?s journey has become extremely complicated due to the number of electronic platforms, the number of devices, the information provided, and the number of providers. The need for artificial intelli...
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Srdan ?apic, Jovana Lazarevic, Veljko Marinkovic
Pág. 1 - 10
Research Question: This paper examines the influence of femininity and collectivism as a dimension of Serbian national culture on activities, interests and opinions, i.e., consumer lifestyle components. Motivation: Consumer lifestyle is largely shaped by...
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Paballo Ntobaki, Raymond Hawkins-Mofokeng, Tshepo Tlapana
Pág. 76 - 81
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