3   Artículos

 
en línea
Dragana Toma?evic, Dragana Ga?evic, Marija Vranje?     Pág. 1 - 12
Abstract: Research question: The purpose of this paper is to analyze the factors that influence consumers' intentions when buying foreign brands, and then the purchase itself. Motivation: The business environment is experiencing an extensive change and i... ver más
Revista: Management    Formato: Electrónico

 
en línea
Dragana Ga?evic, Dragana Toma?evic, Marija Vranje?    
Ethnocentric behaviour of consumers is related to the attitude and intentions of consumers when deciding upon purchasing a product, i.e., it is such a kind of behaviour which implies giving priority to purchasing domestic rather than foreign products. Th... ver más
Revista: Management    Formato: Electrónico

« Anterior     Página: 1 de 1     Siguiente »