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Arthur C. R. Gleason, Kenneth J. Voss, Howard R. Gordon, Michael S. Twardowski and Jean-François Berthon
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Elif Narcikara, Yonca Gurol, Ahmet Uzmez
Pág. 45 - 58
Contemporary companies are giving considerable importance to satisfaction of their internal customers as well as satisfying their exterior customers by their goods and products. In tis context, employer branding- an important concept developed by S...
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Mustafa Erdem, Nihat Alayoglu
Pág. 83 - 96
Contemporary companies are giving considerable importance to satisfaction of their internal customers as well as satisfying their exterior customers by their goods and products. In tis context, employer branding- an important concept developed by S...
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Deon Nel,Leyland F. Pitt,Pierre R. Berthon
AbstractThe drive to measure service quality has become a major focus in many organizations, as the links between service quality and business performance have become more clear. Similarly, the development of SERVQUAL, an instrument for the measurement o...
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P. Human,P. Berthon
AbstractIn this paper an analytical model for identifying and delineating strategic issues is developed. The traditional SWOT approach is criticised. A model is developed using grounded theory from research done on 119 top South African companies. The tw...
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