7   Artículos

 
en línea
Arthur C. R. Gleason, Kenneth J. Voss, Howard R. Gordon, Michael S. Twardowski and Jean-François Berthon    
Revista: Applied Sciences    Formato: Electrónico

 
en línea
Elif Narcikara, Yonca Gurol, Ahmet Uzmez     Pág. 45 - 58
Contemporary companies are giving considerable importance to satisfaction of their internal customers as well as satisfying their exterior customers by their goods and products. In tis context, employer branding-  an important concept developed by S... ver más

 
en línea
Mustafa Erdem, Nihat Alayoglu     Pág. 83 - 96
Contemporary companies are giving considerable importance to satisfaction of their internal customers as well as satisfying their exterior customers by their goods and products. In tis context, employer branding-  an important concept developed by S... ver más

 
en línea
Deon Nel,Leyland F. Pitt,Pierre R. Berthon    
AbstractThe drive to measure service quality has become a major focus in many organizations, as the links between service quality and business performance have become more clear. Similarly, the development of SERVQUAL, an instrument for the measurement o... ver más
Revista: South African Journal of Business Management    Formato: Electrónico

 
en línea
P. Human,P. Berthon    
AbstractIn this paper an analytical model for identifying and delineating strategic issues is developed. The traditional SWOT approach is criticised. A model is developed using grounded theory from research done on 119 top South African companies. The tw... ver más
Revista: South African Journal of Business Management    Formato: Electrónico

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