3   Artículos

 
en línea
Chih-Huang Lin, Yuan-Shuh Lii and May-Ching Ding    
This paper highlights the moderating effect of retailer CSR perception and CSR contribution type on the relationship between advertised reference price (ARP) and consumer evaluations. A two-by-three between-subjects factorial design is employed with the ... ver más
Revista: Administrative Sciences    Formato: Electrónico

 
en línea
Yanfei Zhu, Ying Li, Yun Lin, Mo Chen, Qi Guo and Zhisheng Zhang    
Based on the individual traits of the user?s construal level differences, this study examines the visual cognition differences of graphic?text combined icon concreteness in the interface between users with high and low construal levels. We classified fou... ver más
Revista: Applied Sciences    Formato: Electrónico

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