2 Art�culos

The Perceived Role of Leadership and Community Support in the Performance of Community-Based Rural Homestay (CBRH) Programme in Malaysia

Acceso

en l�nea

Kalsom Kayat,Nur Farrah Ain Zainuddin,Razamin Ramli,Maznah Mat Kasim P�g. 145 - 149

In Malaysia, CBRH is promoted as a tourism product and expected to perform as a means to develop rural communities through their engagement in small tourism businesses. Both financial and non-financial supports have been provided to the homestay operator... ver m�s

Revista: International Review of Management and Marketing Formato: Electr�nico

Tabla de contenido: Vol: 6 Num: 7S Par: 0 A�o: 2016

Community-based Tourism Initiative in Rural Malaysia: Is it a Success?

Acceso

en l�nea

Kalsom Kayat,Nur Farrah Ain Zainuddin P�g. 242 - 249

This study explores the success criteria for Malaysia Homestay Programme (MHP), which is a community-based rural tourism initiative promoted by the government. The goals of this initiative are to empower rural communities through their engagement in rura... ver m�s

Revista: International Review of Management and Marketing Formato: Electr�nico

Tabla de contenido: Vol: 6 Num: 7S Par: 0 A�o: 2016

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