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Oana ?UGULEA,Andreia Gabriela ANDREI,Claudia STOIAN BOBÂLCA,Adriana MANOLICA
Pág. 641 - 661
Addressing the debated topic of credibility in online sales, the present study analyses buyer's perspective. The study develops from the literature to test and refine a multi-dimensional measurement of e-shops credibility. Consumer's criteria for assessi...
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Adriana ZAI?,Andreia Gabriela ANDREI,Ioana-Alexandra HORODNIC,Patricia Elena BERTEA
Pág. 263 - 275
In the endeavor of analyzing urban development perspectives, the current paper aims to find out how warmth and competence stereotypes would operate in the case of a city, predicting its future, as a direct consequence of people's positive or negative fee...
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Elena - Madalina VATAMANESCU,Florina PÎNZARU,Andreia-Gabriela ANDREI,Vlad-Andrei ALEXANDRU
Pág. 440
Recent decades have strongly commanded in the public conscience the importance of considering the ethical dimension in organizations. Business ethics exceeds the ordinary compliance with the law or the choice between right and wrong. There are situations...
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Andreia Gabriela ANDREI,Adriana ZAI?
Pág. 472
Nowadays, technology enables businesses to make transactions without human interaction, which increases their operations, but also erodes the personal nature of commerce and brand loyalty, in most of the cases. Independent lines of research have warned a...
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Andreia Gabriela Andrei
Pág. 87 - 93
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Andreia Andrei,Monica Talaba
The brand leadership as a best practice used by IBM, Sony, P&G, GAP, Nestlé, Smirnoff, Beiersdorf (Nivea) and others was highlighted 10 years ago by professors D.A. Aaker and E. Joachimsthaler who published in 2000 the famous book Brand Leadership. In th...
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Monica Talaba,Andreia Andrei
This study proposes to explore the valued aspects for persons who buy dietary supplemnets and whether pharmacists recommendation influence the buying decision and in what measure. The study is based on a initial qualitative research, followed by a quanti...
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Andreia Gabriela Andrei,Andrei Dumea
Pág. 210 - 216
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