2 Art�culos

Customer Patronage Intentions and Moderating Effect of Customer Mood on Retailscape Elements and Customer Joy: A Study of Grocery Retail Stores in Riyadh

Acceso

en l�nea

Mohammed Almotairi P�g. 39 - 46

This research aimed to explore the retailscape components and identify the mediation impact of customer mood between retailscape elements and customer joy evidence from Retail Stores in Riyadh. The researcher identifies the research variables b... ver m�s

Revista: International Review of Management and Marketing Formato: Electr�nico

Tabla de contenido: Vol: 11 Num: 2 Par: 0 A�o: 2021

The Impact of Social Media Attributes on Purchase Intention in the Saudi Foodservice

Acceso

en l�nea

Nora Al-Hadban,Mohammed Almotairi P�g. 29 - 34

This study aims to investigate the impact of social media attributes on customer purchase intention in the Saudi foodservice. It is a quantitative study based on the use of a questionnaire designed to fulfill the key purpose of this study. A judgme... ver m�s

Revista: International Review of Management and Marketing Formato: Electr�nico

Tabla de contenido: Vol: 10 Num: 3 Par: 0 A�o: 2020

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