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Vanessa Vasconcelos Scaciotta,Luiz Antonio de Camargo Guerrazzi,Karina Ribeiro Fernandes
Pág. 04 - 18
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Fernando Antonio Ribeiro Serra,Manuel Portugal Ferreira,Luiz Antonio de Camargo Guerrazzi,Vanessa Vasconcelos Scaciotta
Pág. 01 - 16
The editorial comments published in the Iberoamerican Journal of Strategic Management are intended to help researchers and students to improve their articles. These editorial comments include content and suggestions about writing, publishing and reviewin...
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Luiz Antonio de Camargo Guerrazzi,Luís Miguel Zanin,Christian Daniel Falaster
Pág. 138 - 151
The book ?Leading the Revolution?, by Gary Hamel, brings important contributions to innovation studies when associated with the strategy. The author states that we are on the threshold of revolution era in which traditional forms of performance? search f...
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Rosiele Fernandes Pinto,Luiz Antonio de Camargo Guerrazzi,Bernardo Paraiso de Campos Serra,Claudia Terezinha Kniess
Pág. 22 - 37
Neste estudo analisamos o campo científico da estratégia por meio de uma leitura sobre as produções científicas publicadas em periódicos internacionais de estratégia com alto fator de impacto, nos últimos cinco anos. A natureza desse trabalho foi viabili...
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Luiz Antonio de Camargo Guerrazzi,Marcelo Moll Brandão,Henrique de Campos Junior,Carlos Eduardo Lourenço
Pág. 07 - 27
This bibliometric study investigates Marketing and Strategy association in twenty relevant academic journals, divided equally between both fields. The methods used to identify the most influential studies; the most common conceptual approach and how rese...
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