4 Art�culos

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The moderating role of brands for low income luxury consumers

Acceso

en l�nea

Flavio Santino Bizarrias,Suzanne Strehlau,Marcelo Moll Brand�o P�g. 936 - 954

Revista: Independent Journal of Management & Production Formato: Electr�nico

Tabla de contenido: Vol: 8 Num: 3 Par: 0 A�o: 2017

Search for marketing and strategy in key international journal: a bibliometric publications study on the XXI Century

Acceso

en l�nea

Luiz Antonio de Camargo Guerrazzi,Marcelo Moll Brand�o,Henrique de Campos Junior,Carlos Eduardo Louren�o P�g. 07 - 27

This bibliometric study investigates Marketing and Strategy association in twenty relevant academic journals, divided equally between both fields. The methods used to identify the most influential studies; the most common conceptual approach and how rese... ver m�s

Revista: Iberoamerican Journal of Strategic Management (IJSM) Formato: Electr�nico

Tabla de contenido: Vol: 14 Num: 1 Par: 0 A�o: 2015

Value of the Company and Marketing Metrics

Acceso

en l�nea

Andr� Luiz Ramos,Ot�vio Bandeira De Lam�nica Freire,Marcelo Moll Brand�o P�g. 235 - 260

Thinking marketing strategies from a resource-based perspective (Barney, 1991), proposing assets as either tangible, organizational and human, and from Constantin and Luch?s vision (1994), where strategic resources can be tanbigle or intangible, internal... ver m�s

Revista: Iberoamerican Journal of Strategic Management (IJSM) Formato: Electr�nico

Tabla de contenido: Vol: 12 Num: 4 Par: 0 A�o: 2013

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