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Milica Stankovic
Pág. 415 - 426
International franchising in the hotel industry is still insufficiently researched theme in the literature. However, due to the fact that for the internationalization of the hotel chains it is necessary to ensure a large amount of capital, hotels increas...
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Helder de Souza Aguiar,Flavia Luciane Consoni,Roberto Carlos Bernardes
Pág. 34 - 48
This study examines the methods of entry of Brazilian franchises during the decision of internationalization of operations. Based on a multi-case study in 2012, face-to-face interviews were conducted with 21 internationalized franchise chains. The result...
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