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Adem Tüzemen, Özgür Kuru
Pág. 200 - 216
The aim of this research is to measure the effects of the packages that are presented as a result of the green packaging applications in food products and to the consumers, taking into consideration the environmental, health, quality, reusability and rec...
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Norazah Mohammed Suki,Norbayah Mohammed Suki
Pág. 82 - 97
This study seeks to investigate the association of consumer consumption values (i.e. functional value, social value, and epistemic value) with consumer environmental concern regarding green products among light users, average users, and heavy users. This...
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Knowledge can influence the whole decision-making process of consumers. While green product knowledge is often conceptualized as a direct antecedent of green purchase intention, empirical findings in support of this relationship are inconsistent. Based o...
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Dr. Kauser Hayat,Dr. Amir Nadeem,Dr. Shahid Jan,Dr. Fayaz Ali Shah,Wahid Raza
Pág. 105 - 113
The current research work is aim to achieve a better understanding of the corporate sector and their adaptation of green strategies in their production and decisions; related to firm performance. This is an effort to check the effects of green marketing ...
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Adunola Oluremi Oke,Parinda Kamolshotiros,Oluwamayowa Yewande Popoola,Musibau Akintunde Ajagbe,Olusola Joshua Olujobi
Pág. 43 - 52
Currently, consumers pay more attention to their health; there is a growing awareness of health benefits of healthy drinks such as the green tea. Green tea is a popular healthy drink that helps prevent many deadly diseases. There are increasing numbers o...
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Daniel I. Chiciudean, Vanessa P. Shonkwiler, Iulia C. Mure?an, Alina Zaharia and Gabriela O. Chiciudean
The hospitality industry has taken advantage of consumers? increasing concerns regarding environmental issues. Worldwide, green restaurants have increased their profitability by using environmental attributes as a competitive advantage. In Romania, resta...
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Tineke Wolok
Pág. 75 - 86
Consumer purchasing decisions are one of the classic problems that require further study by a marketer or company because they are motivated by consumer behavior that is always changing every time. Green marketing is one of the marketing concepts that ai...
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K. Salini,Bino Thomas
Pág. 8 - 16
This study aims to give information about the effect of eco labels on customers purchasing behaviours. The increase public concern in relation to their surrounding natural environment has started to show off their consumption behaviours and lead to the c...
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Vivek Kumar Pathak,Anchal Pathak
Perceived risk is defined as consumers? perception of the uncertainty and adverse consequences of engaging in a purchase activity. Since the risk is in consumers? mind, it is perceived and not necessarily real. In this research, we have tried to understa...
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Yuting Chen, Rong Zhang and Bin Liu
Green crowdfunding is developing as a novel and popular transaction method, which can largely improve the efficiency of raising initial funds and selling innovative green products or services. In this paper, we explore the creator?s joint decisions regar...
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Yosephine Angelina Yulia,Wisnu Untoro 10.21831/economia.v12i1.9828
Pág. 83 - 96
Abstract: The Effect of Consumption Values to Repurchase Intention of Green Products. This study was aimed to apply the theory of consumption values to determine the factors affecting the behavior of consumers regarding the selection of green products, a...
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Fhrizz S. De Jesus, Jeverlyn B. Ramos, Mariel T. Cunanan
Pág. 56 - 63
AbstractGreen marketing has become a very important marketing concept in recent years, and it has proven to be effective in promoting and reinforcing the concept of environmental conservation and sustainable development. The objective of this descriptive...
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Ulva Arsyistawa, Arif Hartono
Pág. 57 - 66
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Yifeng Lin, Shaohua Yang, Haniruzila Hanifah and Qaisar Iqbal
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EMIGDIO LARIOS-GÓMEZ, RAMON ACLE MENA
Pág. Page:100 - 112Abstrac
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S. D. Singh
This paper focuses on studying the consumer behavior of elderly customers for green products, the so called environmental friendly products. The researcher also highlights the emerging awareness of elderly consumers about the green products. This concern...
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Yating Han, Haoxuan Zheng, Yicheng Huang and Xingwei Li
Resource utilization of construction and demolition waste (CDW) is regarded to be an important means of achieving the sustainable development of the economy and the environment. However, previous research has not fully considered the green degree of prod...
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Jonathan Camana Gano-an
Pág. 357 - 362
There has been a radical shift in consumer behavior towards a green lifestyle. Environmentalists were involved in massive green marketing campaigns trying to reduce the impact of plastic products to the environment. However, the problem is prevalent and ...
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Brett Hamilton,Marlize Terblanche-Smit
AbstractBackground: While alternative fuel vehicles (AFVs) still account for a relatively small percentage of the total vehicle sales, this is set to change as awareness of the impact of car usage on the environment grows among consumers, vehicle-em...
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