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Fhrizz S. De Jesus, Jeverlyn B. Ramos, Mariel T. Cunanan
Pág. 56 - 63
AbstractGreen marketing has become a very important marketing concept in recent years, and it has proven to be effective in promoting and reinforcing the concept of environmental conservation and sustainable development. The objective of this descriptive...
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Ulva Arsyistawa, Arif Hartono
Pág. 57 - 66
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Jessica Müller,Juan Bernardo Amezcua,Sheyla Müller
Pág. 15 - 30
Green consumer buying behavior has recently increased. According to Kantar World Panel Mexico in 2012, only 16% of Mexicans carried out some ecological action and, in 2019, 7 of 10 Mexicans are willing to buy ecological products. In order to assess the m...
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Tineke Wolok
Pág. 75 - 86
Consumer purchasing decisions are one of the classic problems that require further study by a marketer or company because they are motivated by consumer behavior that is always changing every time. Green marketing is one of the marketing concepts that ai...
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Knowledge can influence the whole decision-making process of consumers. While green product knowledge is often conceptualized as a direct antecedent of green purchase intention, empirical findings in support of this relationship are inconsistent. Based o...
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Dr. Kauser Hayat,Dr. Amir Nadeem,Dr. Shahid Jan,Dr. Fayaz Ali Shah,Wahid Raza
Pág. 105 - 113
The current research work is aim to achieve a better understanding of the corporate sector and their adaptation of green strategies in their production and decisions; related to firm performance. This is an effort to check the effects of green marketing ...
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The closed-loop supply chain management model is an effective way to promote sustainable economic development and environmental protection. Increasing the sales volume of remanufactured products to stimulate green growth is a key issue in the development...
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Adem Tüzemen, Özgür Kuru
Pág. 200 - 216
The aim of this research is to measure the effects of the packages that are presented as a result of the green packaging applications in food products and to the consumers, taking into consideration the environmental, health, quality, reusability and rec...
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Yifeng Lin, Shaohua Yang, Haniruzila Hanifah and Qaisar Iqbal
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