46   Artículos

 
en línea
Fhrizz S. De Jesus, Jeverlyn B. Ramos, Mariel T. Cunanan     Pág. 56 - 63
AbstractGreen marketing has become a very important marketing concept in recent years, and it has proven to be effective in promoting and reinforcing the concept of environmental conservation and sustainable development. The objective of this descriptive... ver más
Revista: IRA-International Journal of Management & Social Sciences    Formato: Electrónico

 
en línea
Ulva Arsyistawa, Arif Hartono     Pág. 57 - 66

 
en línea
Jessica Müller,Juan Bernardo Amezcua,Sheyla Müller     Pág. 15 - 30
Green consumer buying behavior has recently increased. According to Kantar World Panel Mexico in 2012, only 16% of Mexicans carried out some ecological action and, in 2019, 7 of 10 Mexicans are willing to buy ecological products. In order to assess the m... ver más
Revista: RAN: Revista Academia & Negocios    Formato: Electrónico

 
en línea
Tineke Wolok     Pág. 75 - 86
Consumer purchasing decisions are one of the classic problems that require further study by a marketer or company because they are motivated by consumer behavior that is always changing every time. Green marketing is one of the marketing concepts that ai... ver más

 
en línea
Knowledge can influence the whole decision-making process of consumers. While green product knowledge is often conceptualized as a direct antecedent of green purchase intention, empirical findings in support of this relationship are inconsistent. Based o... ver más
Revista: Sustainability    Formato: Electrónico

 
en línea
Dr. Kauser Hayat,Dr. Amir Nadeem,Dr. Shahid Jan,Dr. Fayaz Ali Shah,Wahid Raza     Pág. 105 - 113
The current research work is aim to achieve a better understanding of the corporate sector and their adaptation of green strategies in their production and decisions; related to firm performance. This is an effort to check the effects of green marketing ... ver más

 
en línea
Revista: Sustainability    Formato: Electrónico

 
en línea
The closed-loop supply chain management model is an effective way to promote sustainable economic development and environmental protection. Increasing the sales volume of remanufactured products to stimulate green growth is a key issue in the development... ver más
Revista: Sustainability    Formato: Electrónico

 
en línea
Adem Tüzemen, Özgür Kuru     Pág. 200 - 216
The aim of this research is to measure the effects of the packages that are presented as a result of the green packaging applications in food products and to the consumers, taking into consideration the environmental, health, quality, reusability and rec... ver más

 
en línea
Yifeng Lin, Shaohua Yang, Haniruzila Hanifah and Qaisar Iqbal    
s-
Revista: Administrative Sciences    Formato: Electrónico

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