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Guillermo Calahorra-Candao and María José Martín-de Hoyos
This study develops a theoretical framework integrating the Technology Acceptance Model (TAM) and Uses and Gratifications Theory (UGT) to predict and understand the acceptance of voice shopping intentions, particularly through AI-driven voice assistants....
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Maria Calahorra-Jimenez, Luis Fernando Alarcon, Cristina Torres-Machi , Alondra Chamorro, Keith Molenaar
Pág. 334 - 345
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P. Arroyo, R. Herrera, L. Salazar, Z. Giménez, J. Martínez, M. Calahorra
Pág. Page 301 - 314
In the context of making roads more sustainable, this study compares two asphalt mixes: one conventional, and one with end-of-life tyres (ELT), using a multi-criteria decision-making method focused on the advantages among the different alternatives calle...
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María Asunción Antoñanzas, Pilar Iguácel De La Cruz, Ane Lopetegui Galarraga, José Manuel Valle Melón
Pág. 13 - 16
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