2   Artículos

 
en línea
Ndung?u Kabare, Anne Wairimu Mwangi, Kenneth Wanjau     Pág. 36 - 49
The purpose of this study was to assess the influence of consumer complaints handling on consumer satisfaction in dairy milk processors in Kenya. The study population was 384 consumers from 15 major supermarkets chains in Kenya. Primary data was sought f... ver más

 
en línea
Anne Wairimu Mwangi, Ndung'u Kabare, Kenneth Wanjau     Pág. 44 - 57
In today?s competitive retail market, as service quality improves, the customer?s expectation and lateral demand on service level is increased from time to time. Dairy milk processing firms in Kenya are struggling to get it right in providing service qua... ver más

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