3   Artículos

 
en línea
Maznah Mat Kasim,Rosmaini Kashim,Rahela Abdul Rahim     Pág. 91 - 94
Measuring the performance of higher learning institutions (HLIs) is a must for these institutions to stay competitive and to move forward. Initiatives towards constructing a more appropriate and accurate measurement is vital. This paper focuses on format... ver más
Revista: International Review of Management and Marketing    Formato: Electrónico

 
en línea
Kalsom Kayat,Nur Farrah Ain Zainuddin,Razamin Ramli,Maznah Mat Kasim     Pág. 145 - 149
In Malaysia, CBRH is promoted as a tourism product and expected to perform as a means to develop rural communities through their engagement in small tourism businesses. Both financial and non-financial supports have been provided to the homestay operator... ver más
Revista: International Review of Management and Marketing    Formato: Electrónico

 
en línea
Maznah Mat Kasim,Kalsom Kayat,Razamin Ramli,Rohaini Ramli     Pág. 250 - 255
This article is based on a study that was carried out to identify all the relevant sustainability criteria for the Malaysia Homestay Programmes. The purpose of the study was to come up with the criteria which can be used by the operators to rate their se... ver más
Revista: International Review of Management and Marketing    Formato: Electrónico

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