REVISTA

RAN: Revista Academia & Negocios

ISSN: 0719-6245 Frecuencia: 2 Formato: Electr�nica

Tablas de contenido

10 art�culos asociados

Volumen 6 N�mero 1 Parte PP A�o 2020

Service Learning Methodology: Implementation experience from a marketing perspective	Acceso
Nataly Gui�ez,Francisco Ganga-Contreras,Constanza Olgu�n-Guti�rrez,Paulina Ceballos-Garrido
P�g. 1 - 10

Institutions and female entrepreneurial activity in Latin-America	Acceso
Dyala de la O Cordero,David Urbano
P�g. 101 - 112

Value relevance of intangible assets and intellectual capital: an empirical literature review	Acceso
Cecilia Ficco
P�g. 11 - 30

Agency theory and corporate governance principles: causes of inefficiency in Venezuelan state-owned companies	Acceso
Juan Carlos Fonseca S�nchez
P�g. 113 - 126

Neuromarketing: a highly effective tool for positioning a new product	Acceso
Nerio Ram�n Olivar Urbina
P�g. 127 - 142

Strategies and Challenges in the Incorporation of Small and Medium Enterprises to International Trade: a conceptual approach	Acceso
Manuel D�az Flores,Rub�n Mac�as Acosta,Roberto Gonz�lez Acolt
P�g. 31 - 40

The current situation of Social Corporate Responsibility in Mexico	Acceso
Carlos Fong Reynoso,�ngeles Parra Vargas,Jos� Luis Soriano Sandoval,Elizabeth Teodoro Cruz
P�g. 41 - 56

Chief Marketing Officers: level of responsibility in their functions	Acceso
Frank Lozada-Contreras
P�g. 57 - 70

The effect of knowing how tax money is spent and the distance with tax revenue's potential beneficiaries on tax compliance	Acceso
Paula Arzadun,Ronald Mora-Esquivel,Mart�n Sol�s
P�g. 71 - 84

To lead? by swimming against the current	Acceso
Franco Lotito Catino
P�g. 85 - 100