REVISTA

Journal of Global Economics; Management and Business Research

ISSN: Frecuencia: 4 Formato: Electr�nica

Tablas de contenido

5 art�culos asociados

Volumen 0 N�mero 2018 - Volume 10 [Issue 3] Parte 0 A�o 2018

REBRANDING STRATEGY AFFECT ON BRAND PREFERENCE: PERSPECTIVES FROM A ZIMBABWEAN CORPORATION	Acceso
BRIGHTON NYAGADZA, TINASHE CHODEVA, ISHUMAEL VINGIRAYI
P�g. Page:124 - 136Abstrac

UNDERWRITER REPUTATION AND IPOs PERFORMANCE	Acceso
DILDAR JADOON, YASIR BIN TARIQ, HAZARAT ALI
P�g. Page:137 - 146Abstrac

THE EFFECT OF SOCIAL MEDIA ON MARKETING STRATEGY: A CASE STUDY OF WECHAT AND TENCENT QQ	Acceso
BOBITA MOHAJAN, NSENGIYERA DANIEL
P�g. Page:147 - 157Abstrac

TECHNICAL AND SCALE EFFICIENCY OF ALL-TIME NBA LEADERS	Acceso
MUHAMMAD SALMAN MANSOOR, SATRUGAN SINAH
P�g. Page:158 - 165Abstrac

A FACTORIAL STUDY OF PERSUADING EFFECTS OF MALL AESTHETICS ON SHOPPERS? PURCHASE INTENTIONS IN CHENNAI CITY	Acceso
JANANI MARIMUTHU, GOMATHI SHAMUGANATHAN, ANTHONY TIK-TSUEN WONG
P�g. Page:166 - 175Abstrac