REVISTA

International Review of Management and Marketing

ISSN: 2146-4405 Frecuencia: 4 Formato: Electrónica

Tablas de contenido

24 artículos asociados

Volumen 14 Número 5 Parte 0 Año 2024

Exploring Hurtt?s Professional Scepticism Scale for Accounting Students	Acceso
Kamaruzzaman Muhammad, Erlane K. Ghani, Azleen Ilias, Fazlida Mohd Razali, Nur Dafina Afiqah Mohd Yassin
Pág. 1 - 9

The Role of Online Reviews and Trust in the Adoption of E-Commerce for Online Vestment Transactions	Acceso
Premendra Sahu, Shailja Bakshi, Menka Sharma, Nikita Dholkia, Sindura Bhargav, Suresh Kumar Pattanayak, Suchitra Rathi
Pág. 10 - 17

A Study on Occupational Stress among Teachers of Higher Educational Institutions in Dharmapuri District, Tamil Nadu, India	Acceso
Savitha Sundareshan, Krishnakumar Krishnasamy
Pág. 101 - 106

Bridging Emotional Intelligence: Applications in Psychology through the Schutte Emotional Intelligence Scale (SEIS) in Thai Private Hospital Customers	Acceso
Thanuset Chokpiriyawat, Kampanat Siriyota
Pág. 107 - 112

Mapping the Landscape of Brand Equity Research: A Bibliometric Analysis of SCOPUS Data (1993-2023)	Acceso
Chuan Zheng, Munirah Khamarudin, Azanin Ahmad
Pág. 113 - 125

The Impact of E-Recruitment Implementation on Company Credibility, Candidate Selection Efficiency, and Process Transparency: Job Applicants? Perspective	Acceso
Andi Adawiah, Aditya Halim Perdana Kusuma Putra
Pág. 126 - 139

The Impact of Strategic Entrepreneurship on Sustainable Competitive Advantage: A Field Research in Egypt?s Petrochemicals and Energy Sector	Acceso
Nahla G.A. Arabi, Noha Khalifa Seddig Ahmed
Pág. 140 - 150

Exploring the Green Energy: Factors Influencing Battery Electric Vehicles Adoption in Madhya Pradesh Region	Acceso
Parul Asati, Sandeep Raghuwanshi, Anil Vashisht, Deepa Muley, Vikas Kumar Khare
Pág. 151 - 157

Analysis and Evaluation of the Image of the University in the Context of the City-University Interaction	Acceso
Mira Bekebayeva, Dinmukhamed Kelesbayev, Aripkhan Sadykov, Kuatbek Kalykulov, Yermek Yertayev
Pág. 158 - 165

An Evaluation of Taxpayers? Perception of Value Added Tax and Cost of Living in Nigeria	Acceso
Johnson Adenike Oluwatobi, Cordelia Onyinyechi Omodero, Babatunde Moses Ololade, Gbenga Ekundayo, Festus Onosakponome Odhigu
Pág. 166 - 181

Effect of Green Marketing, Green Consumption Values and Green Marketing Approaches on Organic Purchase Intention: Evidence from the Manipur	Acceso
Neiba Neiba, N. Tejmani Singh
Pág. 18 - 31

The Influence of Millennial Market Orientation on Business Performance Moderated By Regional Regulations in Traditional Herbal Medicine SMEs	Acceso
Artono Artono, Margono Setiawan, Surachman Surachman, Sri Palupi Prabandari
Pág. 182 - 192

Why is Beauty Youtuber so Popular?	Acceso
Enrico Aziezy, Akbar Pahlevi, Andhi Johan Suzana, Dian Safitri P.K., Mayla Surveyandini, Sodik Dwi Purnomo
Pág. 193 - 204

Effective Approaches to Enhance Social Media Marketing for Philippine Small Enterprises	Acceso
Angelo R. Santos, Arjay F. Ortiz, Jennifer G. Fronda, Joannie A. Galano, Joy N. Savellano
Pág. 205 - 215

A Study on the Relationship of Artificial Intelligence Applications in HR Processes for Assessing Employee Engagement, Performance, and Job Security	Acceso
Azam Malik
Pág. 216 - 221

Moderating role of Digital Consumer Protection in Impacting the Intention to Use Digital Financial Services	Acceso
Pushpkiran Singh, Tejas Dave, Ashish B. Joshi
Pág. 222 - 234

Decoding the Symphony of Satisfaction, Commitment and Trust as Predictors of Customer Loyalty in Demarketing Situations	Acceso
Fiona Kigen, Marike Venter de Villiers
Pág. 235 - 249

Empirical Models Determinant Employee Commitment and Retention Determinants in Shopping Centers: A Case of Indonesia	Acceso
Sarwani Sarwani
Pág. 32 - 47

Analysis of the Relationship between Corporate Branding and Sales Revenue during COVID 19 Pandemic	Acceso
Mosie C. C. Molate, Collins C. Ngwakwe, Nebbel K. Motubatse
Pág. 48 - 52

Knowledge Dynamics and Absorptive Capacity: Shaping Innovation Performance in the Service Business of Small and Medium-Sized Enterprises	Acceso
Onan Marakali Siregar, Hatta Ridho, Muhammad Arifin Nasution, Muhammad Dharma Tuah Putra Nasution
Pág. 53 - 66

Determinants of Brand Equity in Ecuadorian Private Universities	Acceso
Bajaña-Villagomez Yanina Shegia, Camacho Villagómez Freddy Ronalde
Pág. 67 - 73

Determinants of Female Leaders? Careers in the Public Sector: The Moderating Role of Work-Life Balance	Acceso
Mukmin Suryatni, Siti Nurmayanti, Hailuddin Hailuddin, Lalu Hamdani Husnan, Endri Endri, Rd Tuty Sariwulan, Muhammad Ridlo
Pág. 74 - 81

Cross-Cultural Business Negotiations in Developing Markets: Comprehending the Impact of Institutional and Cultural Elements	Acceso
Annamaria Sasne Grosz, Laszlo Jozsa, Homedahack Sengsouly
Pág. 82 - 87

Green Lean Concept for Measurement of Sustainable Performance Mediated by Organizational Culture in Oil & Gas and Petrochemical Industry	Acceso
Bambang Santoso, Tota Pirdo Kasih
Pág. 88 - 100