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Inicio  /  JOURNAL OF MARKETING  /  Vol: 66 Núm: 1 Par: 0 (2002)  /  Artículo
ARTÍCULO
TITULO

Dynamic Customer Relationship Management: Incorporating Future Considerations into the Service Retention Decision

Lemon    
K. N. White    
T. B. Winer    
R. S.    

Resumen

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PÁGINAS
pp. 1 - 14
MATERIAS
ADMINISTRACIÓN

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