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Hotman Panjaitan,Ana Komari
Pág. 1 - 8
The purpose of this research is to find clarity about the role of customer value and customer pride as mediation variable on customer relationship engagement with corporate image, by designing and forming one research model. The research approach is quan...
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Hotman Panjaitan,Nur Laely
Pág. 105 - 112
This paper discusses the causal relationship between relationship marketing, service quality, customer satisfaction, and customer loyalty of Bank BPR UMKM East Java in Surabaya. One model is proposed to examine the role of relationship marketing, and sat...
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Hotman Panjaitan,Djunaedi Djunaedi
Pág. 122 - 130
This paper discusses the causal relationship between product advantages, customer relationship marketing, service quality, and customer satisfaction of Bank Syariah Mandiri in Surabaya. The population in this study is a customer savings Bank Syariah Mand...
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