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Peter R. J. Trim, Yang-Im Lee and An Vu
Social media usage is a direct result of Internet connectivity and is gaining increased prominence in business-to-consumer (B2C), business-to-business (B2B), and consumer-to-business (C2B) relationship building, which is allowing marketers to devise and ...
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Mohammad Daradkeh
Digital platform business model innovation is a rapidly evolving field, yet the literature on resource, complementary, and ecological boundaries remains limited, leaving a significant gap in our understanding of the factors that shape the success of thes...
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May Portuguez-Castro
In recent years, the concept of open innovation has garnered interest among companies due to its potential for generating new models and practices. This study aimed to explore the potential of open innovation for co-creation in entrepreneurship. To achie...
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Luis Rubalcaba, Kirsty Strokosch, Anne Vorre Hansen, Maria Røhnebæk and Christine Liefooghe
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Yongshun Xu, Ming Chi and Heap-yih Chong
Shared vision is deemed a crucial success factor in defining complex relationships among various stakeholders and their multidimensional objectives in megaprojects. However, the current research development and literature on shared vision in megaprojects...
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Shih-Ling Kuo and Chun-Liang Chen
For urban development worldwide, the revitalisation of cultural heritage and historical buildings is regarded as a strategy for creating jobs, increasing residents? access to local culture, improving their quality of life, and developing the urban econom...
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Szu-Yao Lin
This paper describes a study of the elements of service innovation for artistic painting creation enterprises from the service-dominant logic point of view. This research mainly aimed to (1) explore how to integrate the concepts of service innovation for...
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Roberto Osorno-Hinojosa, Mikko Koria and Delia del Carmen Ramírez-Vázquez
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Pejman Ebrahimi, Aidin Salamzadeh, Maryam Soleimani, Seyed Mohammad Khansari, Hadi Zarea and Maria Fekete-Farkas
This study evaluated the impact of startup technology innovations and customer relationship management (CRM) performance on customer participation, value co-creation, and consumer purchase behavior (CPB). This analytical study empirically tested the prop...
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Cut Ani Rohana, Asep Muhamad Ramdan, Acep Samsudin
Pág. 1515 - 1520
The research was aimed at determining how much influence of Value Co-creation has toward ti visitor satisfaction and determining the influence of brand equity on visitor satisfaction at 3-star hotels in Sukabumi City. The research applied descriptive ass...
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