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Peter R. J. Trim and Yang-Im Lee
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Peter R. J. Trim, Yang-Im Lee and An Vu
Social media usage is a direct result of Internet connectivity and is gaining increased prominence in business-to-consumer (B2C), business-to-business (B2B), and consumer-to-business (C2B) relationship building, which is allowing marketers to devise and ...
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Peter R. J. Trim and Yang-Im Lee
Although artificial intelligence (AI) and machine learning (ML) can be deployed to improve cyber security management, not all managers understand the different types of AI/ML and how they are to be deployed alongside the benefits associated with sociocul...
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Yang-Im Lee and Peter R. J. Trim
To enhance the effectiveness of artificial intelligence (AI) and machine learning (ML) in online retail operations and avoid succumbing to digital myopia, marketers need to be aware of the different approaches to utilizing AI/ML in terms of the informati...
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Peter R.J. Trim and Yang-Im Lee
In this paper, insights are provided into how senior managers can establish a global cyber security model that raises cyber security awareness among staff in a partnership arrangement and ensures that cyber attacks are anticipated and dealt with in real ...
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