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Rahmat Sabuhari,Marwan Man Soleman,Mukhtar A. Adam,Sulfi Abdul Haji
Pág. in press
Micro, Small, and Medium-sized Enterprises (MSMEs) in Eastern Indonesia are threatened with bankruptcy during the COVID-19 pandemic. This situation occurred due to significantly decreased people?s purchasing power, and most production activities stopped....
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Luis Enrique Valdez-Juárez, Mauricio Castillo-Vergara and Elva Alicia Ramos-Escobar
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Beatriz Corchuelo Martínez-Azúa and Celia Sama-Berrocal
This study focuses on the analysis of the innovation activity of agribusiness in Extremadura (Spain). Using as main variables the objectives of and barriers to innovation perceived by agri-food companies, its objective is threefold: (1) to analyse how th...
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Raluca-Alexandra Ceocea,Costel Ceocea,Ovidiu-Leonard Turcu,Nicoleta Ciucescu,Andreea Feraru-Prepeli?a
As the COVID-19 pandemic affected the entire world, companies had to develop new techniques and practices to adapt to digital transformation, there came a need for change, for a restructuring of organizational management policy with reference to marketin...
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António Cardoso, Auguste Paulauskaite, Hajar Hachki, Jorge Figueiredo, Isabel Oliveira, Reiville Rêgo, Rui Silva and Galvão Meirinhos
In this study, Airbnb?s brand personality is explored in relation to its effects on consumer involvement and institutional trust. The objective of this paper is to fill a gap in marketing research by building up a solid understanding of the relationship ...
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