Acceso al sitio web del Consejo de Políticas de Infraestructura

   
Redirigiendo al acceso original de articulo en 19 segundos...
Inicio  /  Economic Analysis  /  Vol: 54 Núm: 2 Par: 0 (2021)  /  Artículo
ARTÍCULO
TITULO

Customer Experience and Integrated Marketing Communication in the Automotive Lubricants Market

Tatjana Cvetkov-Ciko?ev    
Ivana Domazet    
Valentina Vukmirovic    

Resumen

No disponible

PÁGINAS
pp. 68 - 81
MATERIAS
ECONOMÍA

 Artículos similares

       
 
Mutiara Sakina,Syaiful Ali     Pág. 139 - 155
Personalized services can increase customer satisfaction, encourage emotional consumers, help consumers choose a product, and build relationships between service providers and consumers. This study combines the variables embedded in Technology&... ver más

 
Mihaela Roxana MARCU     Pág. 203 - 224
The purpose of this paper is to contribute to the academic research in the management field, by exploring banking strategies implemented during complex crises, with a focus on the recent pandemic. To improve the comprehension of the economic consequences... ver más

 
Ayben Ceyhan,Ugur Yozgat     Pág. 76 - 85
Brand love has become an important concept in both the academic and business worlds. There are some studies in the literature conducted on consumers regarding the brand love, but no study focuses on brands that consumers are in love with. Therefore, to a... ver más

 
Rare? MOCANU     Pág. 357
Customer knowledge management has begun to catch momentum due to de fact that companies started to understand the importance of customer knowledge on the overall customer and brand experience even though there is no appreciable consideration in this fiel... ver más

 
Katarzyna Nowicka     Pág. 6 - 15