|
|
|
|
|
Pradeep Paraman, Sanmugam Annamalah, Peter Vlachos, Selim Ahmed, Arunnan Balasubramaniam, Baharudin Kadir, Murali Raman and Wong Chee Hoo
The impulsive live streaming consumption intentions of the Southeast Asian market are examined in this study. Online live streaming transactions, a new form of social media, are becoming popular due to their real-time communication and innovative busines...
ver más
|
|
|
|
|
|
|
|
|
Ammar Ali Alalawneh, Saleh Yousef S. Al-Omar and Saleh Alkhatib
Social media platforms (SMPs) have become a key source of success for many organizations in today?s complex business environment due to advancements in information and communication technologies that have created dynamic innovations. This study aims to e...
ver más
|
|
|
|
|
|
|
|
|
Milica Nikolic, Milica Maricic, Dejana Nikolic
Pág. 25 - 36
Research Question: The paper develops a conceptual model for exploring the factors which impact the consumers' word of mouth (WOM) and willingness to pay (WTP) for products and services of socially responsible companies. Motivation: The paper is based on...
ver más
|
|
|
|
|
|
|
|
|
Amit Tariyal, Swati Bisht, Vinay Rana, Santanu Roy and Sumit Pratap
In this contemporary world, electronic word of mouth (eWOM) platforms (or media) have become a prerequisite information source for online surfers, especially when planning excursions. However, tourists refer to the reviews of these platforms based on uti...
ver más
|
|
|
|
|
|
|
|
|
Sanmugam Annamalah, Kalisri Logeswaran Aravindan, Murali Raman and Pradeep Paraman
The open innovation concept is a comparatively new model, and there is an absence of empirical evidence to support a conclusive determination of the factors that affect open innovation, especially in terms of behaviour and costs. Researchers have propose...
ver más
|
|
|
|