Inicio  /  Sustainability  /  Vol: 11 Núm: 11 Par: June-1 (2019)  /  Artículo
ARTÍCULO
TITULO

Understanding the Repurchase Intention of Premium Economy Passengers Using an Extended Theory of Planned Behavior

Resumen

This study investigates the repurchase intention of passengers who have experienced premium economy class. To achieve the research purpose, we examine the relationship among psychological factors, perceived price, perceived service quality, perceived value and repurchase intention using a research model extended from the theory of planned behavior (TPB). The survey data were collected both airside and landside at two major Korean international airports from 382 passengers who used premium economy class. The results show that the repurchase intention of passengers is influenced by the attitude, perceived behavioral control, and perceived value derived from price and service quality; repurchase intention is not influenced by the subjective norm. These findings will enable air carriers to better understand the intention of premium economy passengers with respect to psychological and service value perspectives. They can also be used to improve marketing capabilities and the sustainable profitability of premium economy service.

 Artículos similares

       
 
Haiyang Su and Chaolong Chen    
Regional tourism with urban agglomeration as the spatial carrier has become one of the flow characteristics of many tourists. Tourists visiting multiple cities at one time will certainly gain more value than visiting one city, but they will also pay more... ver más

 
Dan Wang, Shouwen Jiang, Bingsheng Liu, Xinjian Li and Xiaohao Yuan    
Residents? willingness to cooperate can contribute to the success of urban regeneration projects worldwide. However, limited research has explored factors determining residents? willingness to cooperate with neighborhood regeneration projects. This study... ver más
Revista: Buildings

 
Sylvia He, Shuli Luo, Ka Kit Sun     Pág. 779 - 801
In the era of e-mobility, promoting electric vehicle (EV) usage is considered a policy worth incorporating into a government?s agenda. While accessibility has been broadly recognized as important for user intention to adopt EVs, few studies have consider... ver más

 
Muhammad Mahboob Khurshid, Nor Hidayati Zakaria, Muhammad Irfanullah Arfeen, Ammar Rashid, Safi Ullah Nasir and Hafiz Muhammad Faisal Shehzad    
Open government data (OGD) has gained much attention worldwide; however, there is still an increasing demand for exploring research from the perspective of its adoption and diffusion. Policymakers expect that OGD will be used on a large scale by the publ... ver más

 
Evon M. Abu-Taieh, Issam AlHadid, Khalid Kaabneh, Rami S. Alkhawaldeh, Sufian Khwaldeh, Ra?ed Masa?deh and Ala?Aldin Alrowwad    
Smartphone addiction has become a major problem for everyone. According to recent studies, a considerable number of children and adolescents are more attracted to smartphones and exhibit addictive behavioral indicators, which are emerging as serious soci... ver más