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Thao-Trang Huynh-Cam, Venkateswarlu Nalluri, Long-Sheng Chen and Yi-Yi Yang
Traditional data-driven feature selection techniques for extracting important attributes are often based on the assumption of maximizing the overall classification accuracy. However, the selected attributes are not always meaningful for practical problem...
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Latifah Almuqren, Fatma S. Alrayes and Alexandra I. Cristea
With the rising growth of the telecommunication industry, the customer churn problem has grown in significance as well. One of the most critical challenges in the data and voice telecommunication service industry is retaining customers, thus reducing cus...
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Inda Premordia,Timea Gál
Pág. 49 - 57
The advent of Web 2.0 has encouraged restaurant customers to post online reviews, and oftentimes, not in favor of the company. When a service failure occurs, the customer may voice their complaints publicly online. The company, on the other hand, has the...
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Soumaya Lamrharia,Hamid Elghazi,Abdellatif El Faker
Today, understanding customer satisfaction is becoming a difficult and complex task for companies due to the explosive growth of the voice of the customer in online reviews. This has pushed companies to rethink their business strategies and resort to bus...
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Lucie Sperkova
Customer experience (CX) focuses on customer feedback. CX is a holistic construct which contains different perceptual elements such as satisfaction and loyalty, but also emotions or personality. Customers share their opinions, which contain these element...
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klaus Solberg Söilen
It is often heard, and even more often seen written, for example on social media, that that there is nothing new in the competitive intelligence (CI) field. There are no new ideas, the ideas that are being expressed are the same old, there is no developm...
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Théophile Bindeouè Nasse,Yvonne Marie Sawadogo
Pág. 42 - 58
The concept of internal equity in the customer relationship management is often overlooked by Burkina companies, causing thereby a reduction in profitability. Equity and ethical marketing practices are essential to the survival of Burkina companies, espe...
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klaus Solberg Söilen
For the upcoming conference on Intelligence Studies at ICI 2020 in Bad Nauheim, Germany the focus of this issue of JISIB is on collective intelligence and foresight. The first two papers by Søilen and Almedia and Lesca deal with collective intelligence f...
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Xizi Zhang,Dr William P. Wall,Dr Kate Hughes
Pág. 75 - 81
This paper examines the customer experience of a medical tourism alliance project between a Chinese private hospital and a Thai medical center. The purpose is to evaluate the perceived value of this strategic project from the perspective ofthe patients. ...
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Adam Wieczorek
Pág. 117 - 123
Nowadays, the competitive position of enterprises depends not only on prices, but also on factors such as quality, customer service, and execution time, which can be improved by implementing modern solutions into the logistics processes. This paper prese...
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