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Philip Kitchen, Marwa E. Tourky
Pág. 7 - 17
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Julian Bundo, Mirdaim Axhami
Pág. 40 - 47
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Shueh-Ting Lim, Lee-Yeng Ong and Meng-Chew Leow
In this technological era, businesses tend to place advertisements via the medium of Wi-Fi advertising to expose their brands and products to the public. Wi-Fi advertising offers a platform for businesses to leverage their marketing strategies to achieve...
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Hendro Priyono,Susi Indriyani
Pág. 16 - 22
The trend of growth in the number of coffee shops in 2021 is relatively increasing, but there is a phenomenon of a decline in coffee shop consumers; this occurs because consumers shift consumption from coffee shops to household consumption, where consume...
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Andi Nugroho,Eliyani Eliyani
Pág. 100 - 106
Online market place has expanded widely, such as Tokedia, Bukalapak, F Things, Shopee, and many others. The purpose of this paper is how to market goods that will be sold with or without costs to market them, through the online market place Tokopedia. No...
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Dámaris Girona-Ruíz, Marina Cano-Lamadrid, Ángel Antonio Carbonell-Barrachina, David López-Lluch and Sendra Esther
Smell is the second-most used sense in marketing strategies in the food industry. Sensory marketing appeals to the senses with the aim of creating sensory experiences and converting them into specific emotions associated with a specific product. There is...
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Marcus Hübscher and Johannes Ringel
Megaprojects, as a part of neoliberal urbanism, have become an important element of cities worldwide. In Santa Cruz de Tenerife, Spain, the megaproject Santa Cruz Verde 2030 represents this type of project. The ambitious plan seeks to transform the city?...
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Nerio Ramón Olivar Urbina
Pág. 127 - 142
The purpose of this research was to use Neuromarketing perspectives to design strategies for each part of the marketing mix in the development and positioning of a mass consumption product. Since this was an in-field exploratory research, it was conducte...
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Tita RositaAgus Hasbi Noor
Pág. 36 - 46
This study examines the implementation of urban agriculture called urban farming. Urban agriculture is the practice of cultivating, processing, and distributing food around the city carried out by women who are being parted healthy heart commun...
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Klaus Solberg Söilen
even military classics (Jiang Ziya, the methods of theSima, Sun Tzu, Wu Qi, Wei Liaozi, the three strategies of Huang Shigong and the Questions and Repliesbetween Tang Taizong and Li Weigong). The entities studied then were nation states. Later, corporat...
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